基于数据洞察的零售量效评估模型体系建设研究  

Research on the Construction of Retail Quantity Efficiency Evaluation Model System Based on Data Insight

作　　者：侯书权 HOU Shuquan(Sinopec Senmei(Fujian)Petroleum Co.,Ltd.,Fuzhou 350000,China)

机构地区：[1]中石化森美(福建)石油有限公司,福州350000

出　　处：《移动信息》2025年第1期259-261,共3页Mobile Information

摘　　要：在成品油零售企业中,销售和盈利是两个核心指标,直接关系到企业的生存和发展,如何实现销售与盈利的平衡成为公司关注的焦点。文中通过搭建零售量效评估模型,挖掘数据价值,从海量数据中洞察销售与盈利的内在关系,实现营销活动事前评估预测、事中跟踪管理、事后评估分析的全生命周期管理,持续优化经营策略,强化“量效兼顾、量价双收”的经营理念,推进零售业务高质量发展。In refined oil retail enterprises,sales and profits are two core indicators that directly affect the survival and development of the enterprise.How to achieve a balance between sales and profits has become a focus of attention for companies.This paper constructs a retail quantity and efficiency evaluation model,explores the value of data,and insights the inherent relationship between sales and profitability from massive data.It achieves full lifecycle management of pre evaluation and prediction,in-process tracking and management,and post evaluation and analysis of marketing activities,continuously optimizes business strategies,strengthens the business philosophy of“balancing quantity and efficiency,and achieving both quantity and price”,and promotes high-quality development of retail business.

关 键 词：成品油零售 数据洞察 量效模型建设 

分 类 号：TP399[自动化与计算机技术—计算机应用技术]