网络电视与数字电视在用户数据管理领域的技术对比研究  

Comparative Study on the Technology of User Data Management Between Network Television and Digital Television

作　　者：罗涛 叶钊 LUO Tao;YE Zhao(Guangxi Radio and Television Network Technology Development Co.,Ltd.,Liuzhou Branch,Liuzhou,Guangxi 545001,China)

机构地区：[1]广西广电网络科技发展有限公司柳州分公司,广西柳州545001

出　　处：《移动信息》2025年第1期293-295,共3页Mobile Information

摘　　要：随着数字媒体技术的快速发展,网络电视和数字电视在用户数据管理方面呈现出不同的技术特点和应用模式。文中通过对网络电视与数字电视的用户数据管理系统的分析和对比,揭示了两者在数据收集、处理、安全保护等方面的差异及其对业务运营和用户体验的具体影响。研究发现,网络电视在数据实时处理和个性化服务上具有明显优势,数字电视则在数据安全和稳定性方面表现更为突出。最后,为电视媒体行业优化用户数据管理策略提出了新的见解。With the rapid development of digital media technology,Internet Protocol Television and digital TV show different technical characteristics and application patterns in user data management.Through the analysis and comparison of the user data management systems of Internet Protocol Television and digital TV,the differences in data collection,processing,security protection,etc.and their specific impact on business operations and user experience are revealed.The study found that Internet Protocol Television has obvious advantages in data real-time processing and personalized services,while digital TV has more prominent performance in data security and stability.Finally,new insights are put forward for the optimization of user data management strategies in the TV media industry.

关 键 词：网络电视 数字电视 用户数据管理 技术对比 数据安全 

分 类 号：TP399[自动化与计算机技术—计算机应用技术]