数据产品交易困境及其解决路径分析框架研究  

Research on the Analytical Framework for Dilemmas and Solutions in Data Product Trading

作　　者：王宇轩 孟凡 黄文彬[1] Wang Yuxuan;Meng Fan;Huang Wenbin(Department of Information Management,Peking University,Beijing 100871)

机构地区：[1]北京大学信息管理系,北京100871

出　　处：《图书情报工作》2025年第2期67-86,共20页Library and Information Service

基　　金：国家自然科学基金重点项目“基于大数据融合的新一代商务智能系统构建研究”(项目编号:71932008)研究成果之一。

摘　　要：[目的/意义]数据产品交易作为数据要素流通的关键环节仍存在一些困境,探索并梳理相应困境及对应解决思路,有助于数据交易市场的有效运行和数据要素的高效开发利用。[方法/过程]对数据产品的定义和特性进行分析,梳理出目前数据产品交易中存在的信息不对称问题、数据估值与定价问题、数据权属确定问题所构成的三大困境,给出三大困境对应的生成机制,并对数据产品交易困境的现有解决思路进行总结。[结果/结论]从数据产品特性、由特性生成的数据交易困境、交易困境的解决思路及困境生成机制的处理三者间的闭环角度,构建数据交易困境与解决路径分析框架,对数据交易困境相关理论和实践进行梳理,以期进一步充实数据交易理论的基础建构,为数据交易实践提供有效参考。[Purpose/Significance]As a key component in the circulation of data elements,there are some dilemmas in data product trading.Exploring and sorting out the corresponding dilemmas and solutions are conducive to the effective operation of data trading market and the efficient development and utilization of data elements.[Method/Process]This paper analyzed the definition and characteristics of data products,sorted out three dilemmas in current data product trading,that is,information asymmetry,data valuation and pricing,and data ownership determination.Then,it presented the generation mechanism of these dilemmas and summarized the existing solutions to the data product transaction dilemmas.[Result/Conclusion]From the perspective of the closed loop among the data product characteristics,the resulting trading dilemmas,solution approaches,and the processing of the dilemma generation mechanism,this paper constructs an analysis framework for data trading dilemma and their solutions,and reviews the relevant theories and practices,in order to further enrich the basis of data transaction theory and provide effective reference for data transaction practice.

关 键 词：数据产品 数据交易 数据产品交易困境 分析框架 

分 类 号：G203[文化科学—传播学]