论新媒体时代太极拳文化的内涵价值与传播样态  

Research on the Connotative Value and Dissemination Patterns of Taijiquan Culture in the New Media Era

作　　者：郑晨 孙帅斌 ZHENG Chen;SUN Shuaibin(Physical Education Teaching Department,Changzhou Institute of Technology,Changzhou,Jiangsu Province,213032 China;Zhejiang Tongji Vocational College of Science and Technology,Hangzhou,Zhejiang Province,311231 China)

机构地区：[1]常州工学院体育教学部,江苏常州213032 [2]浙江同济科技职业学院,浙江杭州311231

出　　处：《当代体育科技》2024年第35期131-133,141,共4页Contemporary Sports Technology

基　　金：2023年度校级教学建设项目(项目名称:中华体育精神融入高校体育课程思政的实践路径研究,项目编号:JGKT2023-46);常州市体育局2024-2025年度体育科学研究课题(项目名称:常州市青少年竞技体育后备人才培养的协同治理研究,项目编号:CT202401202)。

摘　　要：采用文献资料法、逻辑分析法、案例分析法等研究方法,阐释太极拳文化的内涵与价值,并分析其现代媒介传播样态。研究发现,当前电视节目运用科技手段进行视觉图像创新,为太极拳文化的感官呈现开辟了新篇章。在移动端,随着“人人皆媒”时代的到来,机遇与挑战并存,亟须加强内容把关与积极引导,以维护太极拳文化传播的健康有序环境,并打造太极拳文化传播的新生态。在PC端,电子化、数字化等技术手段的应用以及动作库的建立,有效解决了太极拳技艺和文化的传承难题。基于此,该研究对新媒体时代太极拳文化的建构范式与传播路径进行了构想,认为在新媒体时代,为了更好地弘扬太极拳这一传统文化,需融入现代价值理念,赋予太极拳文化新的时代意义;应服务于民众,重塑太极拳文化的传播形象;同时,借助科学技术赋能,丰富太极拳文化的建构形态。Using research methods such as literature review,logical analysis,and case analysis,this research explains the connotation and value of Taijiquan culture,analyzes its modern media dissemination patterns.It's found that the current TV programs use technological means to innovate visual images,opening up a new chapter in the sensory presentation of Taijiquan culture;On the mobile end,with the arrival of the era of"everyone is a media",opportunities and challenges coexist.It is urgent to strengthen content control and active guidance,to maintain a healthy and orderly dissemination environment for Taijiquan culture,and create a new ecology for the dissemination of Taijiquan culture;On the PC end,the application of electronic and digital technological means,as well as the establishment of action libraries,have effectively solved the problem of inheriting Taijiquan skills and culture.On this basis,the construction paradigm and dissemination direction of Taijiquan culture in the new media era have been conceptualized.It is believed that in the new media era,in order to better promote the traditional culture of Taijiquan,it is necessary to integrate modern value concepts and give Taijiquan culture contemporary significance;Serve the people and reshape the image of Taijiquan culture dissemination;Enrich the construction forms of Taijiquan culture with the empowerment of science and technology at the same time.

关 键 词：太极拳文化 现代媒介 文化传播 传播样态 

分 类 号：G852.11[文化科学—民族体育]