互联网视域下皮革制品企业市场营销策略创新研究  

Innovation of Marketing Strategies of Leather Product Enterprises from the Perspective of Internet

作　　者：诸葛媛 ZHUGE Yuan(Shaoxing Vocational&Technical College,Shaoxing 312000,China)

机构地区：[1]绍兴职业技术学院,浙江绍兴312000

出　　处：《中国皮革》2025年第2期98-101,105,共5页China Leather

基　　金：浙江省教育厅一般科研项目“全球价值链视角下纺织服装产业数字化营销提升路径研究”(Y202353072)。

摘　　要：在互联网视域背景下,皮革制品企业面临着前所未有的机遇与挑战。市场营销策略的创新成为企业持续发展与竞争力提升的关键。本文从互联网视域出发,分析当前皮革制品企业市场营销策略,并阐述企业营销策略的创新。企业应打造电商品牌,注重线上和线下营销渠道的整合,有效提升营销人员的素质,增强企业竞争力。In the context of the Internet,leather products enterprises are facing unprecedented opportunities and challenges.The innovation of marketing strategies has become the key to sustainable development and competitiveness improvement for emterprises.From the perspective of the Internet,this paper analyzed the current marketing strategies of leather products enterprises,and expounded the innovation of enterprise marketing strategies.Enterprises should build e-commerce brands,pay attention to the integration of online and offline marketing channels,effectively improve the quality of marketing personnel,and enhance the competitiveness.

关 键 词：互联网视域 皮革制品 市场营销策略 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]