新媒体环境下民族传统体育文化传播的创新路径  

Innovative paths for the dissemination of ethnic traditional sports culture in the new media environment

作　　者：潘文文[1] 李静 鲍宇 吴迪[1] 郑少奇 卢凤 闫超 黄梦园 PAN Wenwen;LI Jing;BAO Yu;WU Di;ZHENG Shaoqi;LUFeng;YAN Chao;HUANG Mengyuan(School of Physical Education,Qiqihar University,Qiqihar 161006,China)

机构地区：[1]齐齐哈尔大学体育学院,黑龙江齐齐哈尔161006

出　　处：《高师理科学刊》2024年第12期70-73,共4页Journal of Science of Teachers'College and University

基　　金：黑龙江省省属本科高校优秀青年教师基础研究支持计划资助项目(YQJH2023110);齐齐哈尔市哲社规划项目(QZSX2024YB38)齐齐哈尔大学教育教学改革研究项目(GJBKZD202406);黑龙江省省属高校基本科研业务费科研项目(145409108)。

摘　　要：运用文献资料法,对新媒体时代民族传统体育文化传播的必要性与可行性进行探讨.通过分析当前民族传统体育文化在新媒体环境下的传播现状及面临的问题,提出打造民族传统体育文化品牌,建设“互联网+民族传统体育文化”教育资源平台,加大传播资金投入,强化传播人才的培养,促进新媒体与民族传统体育文化的深度融合等策略,以促进民族传统体育文化的有效传播与发展.Discusses the necessity and feasibility of national traditional sports culture communication in the new media era by using the method of documentary materials.By analyzing the current communication status of traditional ethnic sports culture in the new media environment and the problems it faces,proposes strategies such as building traditional ethnic sports culture brands,building an education resource platform of"Internet+traditional ethnic sports culture",increasing investment in communication funds,strengthening the training of communication talents,and promoting the deep integration of new media and traditional ethnic sports culture.In order to promote the effective dissemination and development of national traditional sports culture.

关 键 词：新媒体 民族传统体育文化 传播 创新路径 

分 类 号：G85[文化科学—民族体育]