海盐非遗旅游的文化展演与提升发展研究——以福建莆田盐场、泉港山腰盐场为例  

The Cultural Performance and Promotion of Sea Salt Intangible Cultural Heritage Tourism:Taking as Examples Fujian Putian Salt Field and Quangang Shanyao Salt Field

作　　者：欧荔 OU Li(School of Cultural Industries and Tourism,Xiamen University of Technology,Xiamen 361024,China)

机构地区：[1]厦门理工学院文化产业与旅游学院,福建厦门361024

出　　处：《集美大学学报(哲社版)》2025年第1期54-64,共11页Journal of Jimei University(Philosophy and Social Sciences)

基　　金：2022年福建省科技厅创新战略研究项目“福建省传统海洋盐业转型升级路径研究”(2022R0114);2023年福建省社会科学基金项目“积极老龄化战略下智慧旅游服务适老化实现路径研究”(FJ2023MGCA035);2023年福建省科协科技创新智库课题研究项目“福建乡村数字文旅融合发展路径及支持体系研究”(FJKX-2023XKB013)。

摘　　要：海盐与生活密切相关,开展海盐非遗旅游是文旅融合的重要表现。调研福建莆田盐场、泉港山腰盐场,通过深度访谈、案例对比、扎根理论等方法,分析海盐非遗旅游五大行为主体,构建“文化展演”四大范畴:文化价值判断、文化情感投入、文化展演行为、文化身份确认,论证其递进关系,最终形成行为主体互动迭代的理论框架。据此提出在“文化展演”视角下,以四大范畴内涵为抓手,海盐非遗旅游目的地提升发展的举措:促进游客文化展演的被动与主动形成;科技与文创助力文化展演内容及形式,形成良性互动的迭代平台;发挥行为主体潜能,根据文化展演的互动逻辑,提升目的地整体规划和营销。Sea salt is closely related to life,and the development of sea salt intangible cultural heritage tourism is an important manifestation of the integration of culture and tourism.Through in-depth interviews,case comparisons,grounded theories and other methods,this paper analyzes five major actors of sea salt intangible cultural heritage tourism,and constructs four major categories of“cultural performance”:cultural value judgment,cultural emotional investment,cultural performance behavior,and cultural identity confirmation,and demonstrates their progressive relationship,and finally forms a theoretical framework for the interaction and iteration of those actors.Accordingly,from the perspective of“cultural performance”,the measures to enhance the development of sea salt intangible cultural heritage tourism destinations are proposed:to promote the passive and active formation of tourists'cultural performances;technology and cultural creativity help the content and form of cultural performances to form an iterative platform for benign interaction;unleash the potential of the actors,and improve the overall planning and marketing of the destinations according to the interactive logic of cultural performances.

关 键 词：海盐非遗旅游 文化展演 莆田盐场 山腰盐场 

分 类 号：G127[文化科学]