乡村干部数字素养提升行为的影响因素及优化路径  

Research on Influencing Factors and Optimized Paths of Behavior about Digital Literacy Improvement of Rural Officials

作　　者：董杨 潘晓月 王珍珍 Dong Yang;Pan Xiaoyue;Wang Zhenzhen

机构地区：[1]辽宁大学公共管理学院 [2]北京大学政府绩效评估中心 [3]北京大学国家治理研究院

出　　处：《中国人事科学》2025年第1期11-21,共11页Chinese Personnel Science

基　　金：辽宁省经济社会发展研究项目“胜任力模型视角下辽宁领导干部数字素养提升路径探索”(项目编号:2024lslybkt-050);国家社科基金青年项目“基于公共责任视角的政府购买公共服务绩效评估研究”(项目编号:18CZZ033);教育部基地重大项目“治理视阈下中国政府部门与社会组织合作关系研究”(项目编号:22JJD630002)的阶段研究成果;沈阳市哲学社会科学规划基金“敏捷治理视阈下人工智能管理体制建构及其优化研究”(项目编号:SY20240231Y)。

摘　　要：作为乡村发展的组织者,乡村干部数字素养提升行为对于助力乡村数字化发展具有重要意义。基于计划行为理论及三元交互模型,构建乡村干部数字素养提升行为的影响因素模型,选取S县207位乡村干部的调研数据,运用结构方程模型(SEM)进行分析验证。研究发现:个体因素(行为态度、自我效能感)和环境因素(政策宣传、榜样示范)均显著正向影响乡村干部数字素养提升行为,且环境因素会以个体因素为中介对提升行为产生显著正向影响。因此,从环境、个体及两者间的互动出发,发挥好环境层面的行为引导和规范作用,激发个体层面的行为能动性,减少个体与环境间的互动障碍,是乡村干部数字素养提升的重要路径。As organizers of rural development,the digital literacy improvement behavior of rural officials is of great significance to promoting the digital development of rural areas.This paper,based on the theory of planned behavior and the ternary interaction model,constructs a model of influencing factors of digital literacy improvement behavior of rural officials,selects the survey data of 207 rural officials in County S,and performs analysis and verification by using Structural Equation Modeling(SEM).As found by the research,both individual factors(behavioral attitude and self-efficacy)and environmental factors(policy promotion and role model demonstration)have a significant positive influence on the digital literacy improvement behavior of rural officials,and environmental factors have a significant positive influence on the improvement behavior mediated by individual factors.Based on this,starting from the environment,individual,and their interactions,three optimization paths are proposed,including leveraging the behavior guidance and normative role at the environmental level,stimulating behavioral initiative at the individual level,and reducing barriers to interaction between the individual and the environment.

关 键 词：乡村数字化发展 乡村干部 数字素养提升行为 优化路径 

分 类 号：D6[政治法律—政治学] D035.2[政治法律—中外政治制度]