人机共创与文化想象:基于AIGC的中国龙形象分析  

Human-AI Co-creation and Cultural Imagination:An Empirical Study of Algenerated Images of Chinese Dragon

作　　者：刘志远 孙少晶[2] LIU Zhi-yuan;SUN Shao-jing

机构地区：[1]安庆师范大学传媒学院,安徽安庆246133 [2]复旦大学新闻学院,上海200433

出　　处：《新闻大学》2024年第11期1-16,117,共17页Journalism Research

基　　金：国家社科基金一般项目“社交媒体平台价值观的表征谱系与建构路径研究”(22BXW045)研究成果。

摘　　要：鉴于生成式AI技术在视觉创作方面的强大能力和潜在影响,本文以具有中国文化内涵与神话色彩的龙为研究对象,以国际知名AI绘画网站civitai为数据来源,考察人工智能生成内容(AIGC)的特点及传播效果。研究发现,相关图像包含多种中国传统文化元素,如节日、服饰、道家文化、绘画、神话传说等。其中,春节和汉服出现频率较高。“萌”(可爱)的龙形象和“威”(威严)的龙形象在社区互动量方面具有显著差异,威严形象更受欢迎。图片的色彩丰富度越高,获取的点赞越少;正向prompt内容越长、图片美感度越高、发布时间越早,图片获得点赞越多。本研究对AIGC时代的文化创新和国际传播具有一定的参考价值。Given the powerful capabilities and potential impacts of generative AI technology in visual creation,this article takes the long(dragon),which embodies Chinese culture and mythical elements,as the research object.Using data from the internationally renowned AI painting website Civitai,it examines the characteristics and communication effects of Artificial Intelligence Generated Content(AIGC).The study found that the related images contain various elements of Chinese culture,such as festivals,clothing,Taoist culture,painting,and mythological legends,among which the Spring Festival and Hanfu are the most frequently appearing.There is a significant difference in community interaction between the"cute"and"majestic"dragon images,with the majestic image being more popular.The higher the richness of colors in the image,the fewer likes it receives;the longer the positive prompt content,the higher the aesthetic quality of the image,and the earlier the posting time,the more likes the image receives.This study provides insight into cultural innovation and international communication in the era of AIGC.

关 键 词：AIGC 人机共创 中国文化 国际传播 智能传播 

分 类 号：G206[文化科学—传播学]