数字经济驱动贵州乡村体育旅游产业数字化转型升级研究  

Research on Digital Transformation and Upgrading of Guizhou Rural Sports Tourism Industry Driven by Digital Economy

作　　者：杨乙元 YANG Yiyuan(School of Physical Education,Liupanshui Normal University Guizhou,Liupanshui 553004,Guizhou,China)

机构地区：[1]六盘水师范学院体育学院,贵州六盘水553004

出　　处：《科技和产业》2025年第2期101-106,共6页Science Technology and Industry

基　　金：贵州省高校人文社会科学研究项目(2024RW201)。

摘　　要：在数字经济驱动下,贵州乡村体育旅游产业正迎来其数字化转型升级的关键时期。数字经济作为新时代的引擎,通过大数据、云计算、物联网、人工智能等前沿技术,为贵州乡村体育旅游产业数字化转型升级提供了强大动力。采用文献资料法、专家访谈法、实地考察法等研究方法,论证数字经济驱动贵州乡村体育旅游产业数字化转型升级的背景,分析数字经济驱动贵州乡村体育旅游产业数字化转型升级的内涵,建构数字经济驱动贵州乡村体育旅游产业数字化转型升级的动力机制,提出数字经济驱动贵州乡村体育旅游产业数字化转型升级的推进策略,旨为推动贵州乡村体育旅游产业实现高质量的发展提供理论参考和对策建议。Driven by digital economy,Guizhou rural sports tourism industry is ushering in a critical period of its digital transformation and upgrading.As the engine of the new era,the digital economy provides a powerful impetus for the digital transformation and upgrading of Guizhou rural sports tourism industry through cutting-edge technologies such as big data,cloud computing,Internet of Things and artificial intelligence.Research methods such as literature method,expert interview method and fieldwork method were used to demonstrate the background of digital economy driving digital transformation and upgrading of Guizhou rural sports tourism industry,the connotation of digital economy driving digital transformation and upgrading of Guizhou rural sports tourism industry were analyzed,the power mechanism of digital economy driving digital transformation and upgrading of Guizhou rural sports tourism industry were constructed.The strategy of digital economy driving digital transformation are put forward for upgrading of Guizhou rural sports tourism digital transformation and upgrading of the industry,aiming to provide theoretical references and countermeasure suggestions for the promotion of Guizhou rural sports tourism industry to achieve high-quality development.

关 键 词：乡村体育旅游 产业数字化 数字经济 转型升级 

分 类 号：F592[经济管理—旅游管理] G623.8[经济管理—产业经济]