生计风险感知对农户参与乡村旅游意愿的影响  

Impact of Perceived Livelihood Risk on Farmers’Willingness to Participate in Rural Tourism

作　　者：林婷 LIN Ting(Shenzhen Tourism College of Jinan University,Shenzhen 518053,Guangdong,China)

机构地区：[1]暨南大学深圳旅游学院,广东深圳518053

出　　处：《科技和产业》2025年第2期164-169,共6页Science Technology and Industry

摘　　要：以江西省赣州市龙岗村和火燃村的202份农户样本为例,在构建农户生计风险感知量表和参与意愿量表的基础上,运用结构方程模型进行分析,同时以农户个体基本特征为调节变量,把农户划分成为新、老农户,进行多群组分析。结果表明,发展风险感知、生产风险感知、社会风险感知共同构成了农户的生计风险感知,三者显著影响农户参与意愿,农户个体基本特征对其参与意愿存在调节效应。基于此提出政策建议,以有效推动农户实现生计可持续。Taking 202 samples of farmers from Longgang Village and Huoyuan Village in Ganzhou,Jiangxi Province as an example,on the basis of constructing the scale of farmers’livelihood risk perception and the scale of participation willingness,structural equation modelling was used to analyze the data,and at the same time,basic individual characteristics of farmers were used as the moderating variables to classify the farmers into new and old farmers,and to carry out multi-cohort analyses.The results show that the perception of development risk,production risk and social risk together constitute the perception of livelihood risk of farmers,and all three significantly affect the willingness of farmers to participate,and there is a moderating effect of the basic characteristics of individual farmers on their willingness to participate.Based on this,policy recommendations are proposed to effectively promote sustainable livelihoods for farmers.

关 键 词：生计风险感知 乡村旅游 参与意愿 多群组分析 

分 类 号：F592.7[经济管理—旅游管理]