基于商业画布的新能源大数据平台商业模式研究  

Research on the Business Model of New Energy Big Data Service Platforms in the Digital Context

作　　者：刘喜梅 祁晓清 杜宝苍 田旭 Liu Ximei;Qi Xiaoqing;Du Baocang;Tian Xu(School of Management,Hebei Finance University,Hebei 071051,China;China Electronics Product Reliability and Environmental Testing Research Institute,Beijing 101111,China)

机构地区：[1]河北金融学院管理学院,河北071051 [2]工业和信息化部电子第五研究所,北京101111

出　　处：《数字化转型》2025年第2期87-98,共12页

基　　金：碳达峰碳中和背景下河北省电力低碳转型路径及政策研究(项目编号:SZ2023160)。

摘　　要：随着新能源行业的快速发展,大数据技术在新能源领域的应用日益广泛。本文以商业模型画布为理论工具,对新能源大数据平台的商业模式进行了深入研究。本文分析了新能源大数据平台的市场需求和发展趋势,明确了平台的目标客户群体和数据增值服务;基于商业模型画布的九大构建模块,深入分析新能源大数据平台的价值发现、价值创造及价值实现;在此基础上,提出了一个适用于新能源大数据平台的商业模式,以期为新能源领域的数字化转型和商业创新提供参考。With the rapid development of the new energy industry,the application of big data technology in the new energy field is becoming increasingly widespread.This paper uses the business model canvas as a theoretical tool to conduct an in-depth study of the business model of the new energy big data platform.The paper analyzes the market demand and development trends of the new energy big data platform,clarifies the platform's target customer group and data value-added services.Based on the nine building blocks of the business model canvas,it deeply analyzes the value discovery,value creation,and value realization of the new energy big data platform.On this basis,it proposes a business model suitable for the new energy big data platform,hoping to provide a reference for the digital transformation and business innovation in the new energy field.

关 键 词：新能源 大数据平台 商业画布 商业模式 

分 类 号：F26[经济管理—国民经济]