大数据视角下企业国际贸易高质量发展研究  

Research on the high-quality development of enterprise international trade from the perspective of big data

作　　者：袁丽丹 Yuan Lidan(Zhengzhou University of Industrial Technology,Puyang,Henan,451100)

机构地区：[1]郑州工业应用技术学院,河南濮阳451100

出　　处：《市场周刊》2025年第4期95-98,共4页Market Weekly

摘　　要：信息技术飞速发展,大数据已成为推动全球经济增长的核心动力,深刻影响着企业国际贸易的运作模式与成效。本文聚焦于大数据如何赋能企业国际贸易的高质量发展,揭示了大数据在拓宽国际市场边界、精细化供应链管理、深化客户关系维护以及强化贸易风险管理等方面的显著成效。分析大数据技术的实际应用案例与影响机制,将为我国企业在数据驱动的新时代中探索并实践国际贸易高质量发展提供有效路径,进而提升企业竞争力,促进国际贸易的繁荣与可持续发展。With the rapid development of information technology,big data has emerged as a pivotal force driving global economic growth,profoundly influencing the operational modes and effectiveness of enterprises'international trade.This paper focuses on how big data empowers the high-quality development of enterprises'international trade,revealing its remarkable achievements in expanding international market boundaries,refining supply chain management,deepening customer relationship maintenance,and strengthening trade risk management.Analyzing the practical application cases and influence mechanism of big data technology will provide an effective path for Chinese enterprises to explore and practice the high-quality development of international trade in the new data-driven era,thus enhancing the competitiveness of enterprises and promoting the prosperity and sustainable development of international trade.

关 键 词：大数据 国际贸易 高质量发展 

分 类 号：F740[经济管理—国际贸易]