代际数字鸿沟的消弭与加剧:代理式反哺对农村父母社交媒体生活的双重影响  

Bridging and Widening the Intergenerational Digital Divide:The Dual Impacts of Proxy-Based Reverse Mentoring on Rural Parents’Social Media Lives

作　　者：李继东 刘欢 LI Ji-dong;LIU Huan(School of Communication,Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学传播研究院,北京100024

出　　处：《中南民族大学学报(人文社会科学版)》2025年第1期149-163,187,188,共17页Journal of South-Central Minzu University (Humanities and Social Sciences)

基　　金：教育部人文社会科学重点研究基地重大项目“国际传播的理论与规律研究”(22JJD860012)。

摘　　要：随着社交媒体在农村地区的普及,代际数字鸿沟日益显著。如何通过代理式反哺弥合这一鸿沟并规避其负面影响,成为亟需回应的问题。基于扩展后的UTAUT模型,结合302份问卷和12组深度访谈,探讨代理式反哺对农村父母社交媒体使用的双重影响及其成因。研究发现,代理式反哺短期内帮助父母接入互联网,提升生活便利,但长期可能削弱其媒介独立性,加剧网络依赖与健康风险。尽管其一定程度改善了代际关系,但因互动深度不足,亦可能引发矛盾与冲突。成因包括父母学习意愿和能力不足、子女反哺主动性低及亲子互动质量欠佳等。With the proliferation of social media in rural areas,the intergenerational digital divide has become increasingly prominent.Addressing how to bridge this gap through proxy-based reverse mentoring while mitigating its negative impacts has become an urgent issue.Based on an extended UTAUT model,this study explores the dual impacts and their causes of proxy-based reverse mentoring on rural parents'social media usage through 302 surveys and 12 in-depth interviews.The findings indicate that proxy-based reverse mentoring helps parents access the internet and enhances their life convenience in the short term,but may weaken their media independence,exacerbate internet dependency,and increase health risks in the long run.Although it improves intergenerational relationships to some extent,due to the lack of depth in interaction,it may also lead to contradictions and conflicts.The causes include parents’insufficient willingness and ability to learn,low initiative in reverse mentoring by children,and poor quality of parent-child interaction.

关 键 词：数字鸿沟 代理式反哺 人工智能 社交媒体 微信 

分 类 号：G206[文化科学—传播学]