数字化身份:短视频生产传播中农村青少年的主体重构——基于“快手”平台的网络民族志研究  

Digital Identity:The Subjective Reconstruction of Rural Adolescents in the Production and Dissemination of Short Videos--A Network Ethnographic Research Based on the"Kuaishou"Platform

作　　者：曹珊 石富康 CAO Shan;SHI Fukang

机构地区：[1]江西财经大学社会与人文学院,江西南昌330013

出　　处：《学习与实践》2025年第1期121-130,共10页Study and Practice

基　　金：江西省高校人文社会科学研究项目“视觉传播中小镇青年的身体叙事与社会资本研究”(项目编号:XW20205);江西省社会科学“十三五”基金项目“重大公共卫生事件中污名化信息传播机制与舆情治理研究”(项目编号:20XW15);国家社会科学基金重大项目“提升面对重大突发风险事件的媒介化治理能力研究”(项目编号:21&ZD316)。

摘　　要：农村青少年积极投身于短视频的生产传播,通过一种新媒介实践以实现对自我身份的表达和建构。在身份认同理论框架下,通过挖掘“快手”平台中农村青少年自主生产的短视频内容,发现农村青少年的数字化身份建构,是基于其社会关系的互动和群体成员的身份认知形塑的,他们通过文本、声音和影像等媒介实践,不断制造着网络虚拟与真实自我之间的差异性。这种看似主动的行为夹杂着农村青少年的身份焦虑与认知失调,需规整其身份认知偏差、重塑现实交往体验、唤醒他们的实践主体意识。Rural Adolescents actively engage in the production and dissemination of short videos,and express and construct their self-identity through a new media practice.Under the framework of identity theory,by mining the short video content produced independently by rural adolescents in the"Kwai"platform,it is found that the construction of rural adolescents'digital identity is shaped by their participation in social relations and their recognition of membership.They creat the differences between online virtual and real self through text,voice,image and other media practices.This seemingly proactive behavior is mixed with identity anxiety and cognitive dissonance among rural adolescents.It is necessary for them to rectify identity cognitive biases,reshape real-life communication experiences,and awaken practical subjective consciousness.

关 键 词：数字化身份 短视频 农村青少年 社会认同 

分 类 号：G206[文化科学—传播学] G249.2