Factors Influencing Local Visitors’Willingness to Pay an Entrance Fee of the East Lake,Wuhan,China  

本地游客对中国武汉东湖支付入场费意愿的影响因素

作　　者：Matthew Nitanan Koshy Matthew Nitanan Koshy(博特拉大学林学与环境学院环境系,马来西亚沙灯43400)

机构地区：[1]Department of Environment,Faculty of Forestry and Environment,Universiti Putra Malaysia,Serdang 43400,Malaysia

出　　处：《Journal of Resources and Ecology》2025年第1期73-80,共8页资源与生态学报(英文版)

摘　　要：The infrastructure of East Lake has undergone a gradual process of degeneration,necessitating the allocation of adequate financial resources to ensure the preservation and sustenance of its ecological environment.However,insufficient funds for conservation and management pose a problem for the management of Urban East Lake.Consequently,the research aimed to(1)identify the local visitor’s satisfaction level with East Lake’s facilities and environmental quality;(2)determine the visitors’perception of the conservation and management aspect of East Lake;(3)identify factors influencing local visitors’willingness to pay an entrance fee to East Lake,and(4)estimate an appropriate entrance fee for East Lake.Utilising the Contingent Valuation Method,visitors'willingness to pay was determined.The accumulation of 449 samples was based on convenience sampling.The results indicated that visitor satisfaction and attitude were both high.In addition,respondents had a good perception on East Lake.Age,income,and education level were factors that substantially affected visitors’willingness to pay;however,only the visitor variable had a positive coefficient.The estimated entrance fee was 2 USD per individual per visit.The research’s findings provided significant policy and recommendations;they would serve as a baseline for the management to impose an entrance fee in East Lake.武汉城市湖泊—东湖的基础设施随着时间在逐渐老化,需要足够的财政资金来确保其生态环境的保护和维持。然而,资金短缺已经给东湖的管理带来了越来越严重的问题。本研究旨在确定:(1)当地游客对东湖设施和环境质量的满意程度;(2)游客对东湖保护和管理的看法;(3)影响当地游客支付东湖入场费意愿的因素;以及(4)估计东湖的适当门票费。本文采用条件估值法估算了游客的支付意愿,基于随机抽样收集了449个样本。结果表明:游客对设施的满意度和支付意愿都很高;而且,受访者对东湖有良好的感知;年龄、收入和教育水平是显著影响游客支付意愿的因素。估计的门票费为每人每次14元人民币(约合2美元)。研究结果可为相关的政策制定以及管理机构在制定门票费等方面提供重要依据。

关 键 词：contingent valuation method(CVM) SATISFACTION perception willingness to pay(WTP) 

分 类 号：F592.7[经济管理—旅游管理]