Awe-inspiring Environmental Engagement:Unveiling the Impact of Awe on Pro-environmental Behavior in Nature-based Tourism Destinations  

从敬畏到环境参与:唤醒敬畏情绪对自然旅游地游客亲环境行为的影响

作　　者：PENG Hongsong LI Lingling LI Chang LI Peizhe XIAO Xiao ZHONG Shien 彭红松;李玲玲;李畅;李沛哲;肖潇;钟士恩(南京财经大学工商管理学院,南京210023;北卡罗来纳州立大学公园,娱乐与旅游管理系,美国罗利27695;亚利桑那州立大学社区资源与发展学院,美国菲尼克斯85004)

机构地区：[1]School of Business Administration,Nanjing University of Finance and Economics,Nanjing 210023,China [2]Department of Parks,Recreation and Tourism Management,North Carolina State University,Raleigh 27695,USA [3]School of Community Resources and Development,Arizona State University,Phoenix 85004,USA

出　　处：《Journal of Resources and Ecology》2025年第1期172-183,共12页资源与生态学报(英文版)

基　　金：The National Natural Science Foundation of China(41801129)。

摘　　要：Awe,as a positive emotional experience,is recognized for its role in facilitating tourists’pro-environmental behavior(TPEB).However,despite its significance,awe has received minimal attention in tourism-related research.This research introduces an expanded model of the theory of planned behavior(TPB)that integrates awe into the rational-oriented TPB framework to examine its impact on TPEB.We collected data at the Mount Huangshan scenic spot in China and employed structural equation modeling for data analysis.Findings suggest that the extended TPB model,which incorporates the emotion of awe,outperforms the original TPB model in predicting TPEB.Awe experienced in nature-based destinations is mainly influenced by the perception of the natural environment(PNE)and significantly predicts TPEB.Study findings offer an integrated framework combining emotional and rational perspectives to understand the factors driving TPEB in nature-based tourism.Furthermore,the study aims to establish connections between the psychological experience of awe and the philosophical perspective of the sublime.Importantly,our findings provide compelling evidence supporting the role of nature-based tourism as an effective model to facilitate tourists’environmental attitudes,emotions,and behaviors.Finally,the implications for practice are discussed.作为一种积极情绪,敬畏被认为具有激发游客亲环境行为的潜力。然而,很少有实证研究探索自然旅游情境下游客敬畏情绪的来源及亲环境意义。本研究通过将敬畏情绪引入基于理性行为假设的计划行为理论模型,构建整合情绪和理性因素的游客亲环境行为驱动机制概念框架,进而采用黄山风景区游客问卷调查数据(n=401)和结构方程模型开展实证检验,揭示唤醒敬畏情绪对自然旅游地游客亲环境行为的影响。结果表明:(1)包含敬畏情绪的计划行为理论模型比原模型更能预测游客亲环境行为。(2)自然旅游情境下,游客敬畏情绪主要在自然环境(具有巨大、力量、壮丽、无限、突然等特征)的刺激下唤醒,并对亲环境行为具有显著的正向激励效果。本研究的贡献体现在三个方面:首先,提供了整合情绪与理性视角的自然旅游地游客亲环境行为驱动机制概念框架,对相关研究具有参考价值;其次,建立了心理学敬畏体验与哲学崇高之间的联系,认为敬畏即审美的崇高;再次,支持了开展自然旅游是有效的自然教育模式的观点,它有助于培育和激发游客向善的环境态度、情绪与行为。

关 键 词：tourists’pro-environmental behavior AWE stimulus-organism-response framework theory of planned behavior nature-based tourism 

分 类 号：F592.7[经济管理—旅游管理] X24[经济管理—产业经济]