Does Entrepreneurial Motivation Affect Rural Homestay Entrepreneurs’Continuous Operation Intention?The Serial Mediation Effects of Community Relations and Entrepreneurial Performance Perception  

创业动机如何影响乡村民宿创客的持续经营意向——社区关系和创业绩效感知的链式多重中介作用

作　　者：WU Wenzhi ZHANG Juanjuan TANG Pei WU Lin 吴文智;张娟娟;唐培;吴琳(华东师范大学经济与管理学院,上海200062;上海财经大学商学院,上海200433;河南牧业经济学院旅游学院,郑州450046;上海工程技术大学管理学院,上海201620;《中国旅游报》社有限公司,北京100740)

机构地区：[1]School of Economics and Management,East China Normal University,Shanghai 200062,China [2]College of Business,Shanghai University of Finance and Economics,Shanghai 200433,China [3]College of Tourism,Henan University of Animal Husbandry and Economy,Zhengzhou 450046,China [4]School of Management,Shanghai University of Engineering Science,Shanghai 201620,China [5]China Tourism News,Beijing 100740,China

出　　处：《Journal of Resources and Ecology》2025年第1期219-232,共14页资源与生态学报(英文版)

基　　金：The Humanities and Social Sciences Planning Project of the Ministry of Education(23YJA790084);The National Social Science Foundation of China(23FGLB039)。

摘　　要：Developing the rural homestay industry is beneficial for poverty reduction in rural areas and its sustainable development is closely related to the continuous operation intention of rural homestay entrepreneurs.Based on a first-hand questionnaire survey data for 368 rural homestay entrepreneurs,methods such as factor analysis,multiple regression analysis and the mediation effect test were used to explore the impact of entrepreneurial motivation on the continuous operation intention of rural homestay entrepreneurs and its internal mechanism.The results indicate that entrepreneurial motivation has a significant positive impact on rural homestay entrepreneurs’continuous operation intention.Community relations and entrepreneurial performance perception not only have simple mediating effects,but they also play a serial role in mediating the above relationship.This study provides a systematic theoretical framework for understanding and improving the continuous operation intention of rural homestay entrepreneurs,which can assist in ending the poverty dimension of the UN Sustainable Development Goals(SDGs)to some extent.发展乡村民宿产业有利于农村地区的贫困减缓,其可持续发展与乡村民宿创客的持续经营意向密切相关。本文基于368名乡村民宿创客的一手问卷调查数据,采用因子分析、多元回归分析和中介效应检验等方法,探究了创业动机对乡村民宿创客持续经营意向的影响及其内在机制。结果表明,创业动机对乡村民宿创客的持续经营意向有显著的正向影响。社区关系和创业绩效感知在上述关系中不仅具有简单的中介作用,而且起着链式多重中介作用。本研究为理解和提高乡村民宿创客的持续经营意向提供了一个系统的理论框架,这在一定程度上有助于联合国可持续发展目标的贫困终结维度的实现。

关 键 词：rural homestay entrepreneurs continuous operation intention entrepreneurial motivation community relations entrepreneurial performance 

分 类 号：F323[经济管理—产业经济] F592F719.2