基于层次分析法的旅行社信用评价探索  

On Credit Evaluation of Travel Agencies Based on Analytic Hierarchy Process

作　　者：冯玮[1] 杨子运 莫雅怡 FENG Wei;YANG Zi-yun;MO Ya-yi(Hubei University,Wuhan,Hubei,430062,China)

机构地区：[1]湖北大学,湖北武汉430062

出　　处：《武汉商学院学报》2024年第6期5-12,共8页Journal of Wuhan Business University

摘　　要：旅行社是推动旅游业高质量发展的重要市场主体,旅行社信用建设对于构建以信用为基础的旅游市场新型监管机制具有重要意义。在对市场主体信用评价相关文献、国家和地方标准进行解读的基础上,运用德尔菲法和层次分析法筛选指标、确定指标权重,构建了包含信用基础、信用能力和信用行为3项一级指标,9项二级指标及35项三级指标的旅行社信用评价指标体系,以期提高旅游市场监管效能,助力我国旅游业高质量发展。Travel agencies are essential market players driving the high-quality development of the tourism industry.The establishment of credit systems for travel agencies is significant for building a new regulatory mechanism for the tourism market based on credit.Based on an interpretation of relevant literature on as well as of national and local standards for credit evaluation of market entities,this study employs the Delphi method and Analytic Hierarchy Process(AHP)to select indicators and determine their weights.The study constructs a credit evaluation indicator system for travel agencies,consisting of 3 primary indicators(credit foundation,credit capacity,and credit behavior),9 secondary indicators,and 35 tertiary indicators,aiming to enhance the effectiveness of tourism market regulation and support the high-quality development of China's tourism industry.

关 键 词：旅行社 信用评价 指标体系 层次分析法 

分 类 号：F592.6[经济管理—旅游管理]