乡村振兴视域下体育文旅小镇建设路径研究  

Research on the Construction Path of Sports and Cultural Tourism Towns from the Perspective of Rural Revitalization

作　　者：伍波[1] WU Bo(School of Physical Education,Shaoguan University,Shaoguan 512005,Guangdong,China)

机构地区：[1]韶关学院体育学院,广东韶关512005

出　　处：《韶关学院学报》2024年第12期63-67,共5页Journal of Shaoguan University

基　　金：广东省普通高校青年创新人才类项目(2018WTSCX137)。

摘　　要：研究了乡村振兴背景下体育文旅小镇建设的必要性、发展困境及发展路径.结果表明,乡村振兴视域下各级政府要因地制宜地发展体育产业,促进体育与文旅产业融合,构建特色的体育文旅小镇模式;创新产业链,开发小镇特色体育文旅资源,弘扬民族体育文化,吸引更多游客;创新体育文旅小镇运营模式,提高小镇综合承载运营能力;加强政策引导,有序引导多主体参与体育文旅小镇运营;打造新媒体宣传矩阵,扩大体育文旅小镇知名度,增加体育文旅小镇客流量,提高体育文旅小镇居民经济收入.The necessity,development dilemma and development path of the town construction of physical education tourism under the background of rural revitalization were studied.It showed that from the perspective of rural revitalization,governments at all levels should develop the sports industry according to local conditions,promote the integration of sports and cultural tourism industries,build a characteristic model of sports and cultural tourism towns;innovate industrial chains,develop characteristic sports and cultural tourism resources in small towns,carry forward national sports culture,and attract more tourists;innovate the operation mode of sports and cultural tourism towns to improve the comprehensive carrying and operation capacity of the towns;strengthen policy guidance to orderly guide multiple subjects to participate in the operation of sports and cultural tourism towns;create a new media publicity matrix to expand the popularity of sports and cultural tourism towns,increase the passenger flow in the towns,and improve the economic income of the residents in the towns.

关 键 词：乡村振兴 体育文旅小镇 必要性 建设路径 

分 类 号：G846[文化科学—体育训练]