文旅融合双向互动背景下云冈石窟“体育+旅游”的双核发展路径研究  

On the Dual Core Development Path of"Sports+Tourism"in Yungang Grottoes under the Background of Dual Interaction of Cultural and Tourism Integration

作　　者：李翠霞[1] 赵岷[1] 张旻[1] 黄家乐 Li Cuixia;Zhao Min;Zhang Min;Huang Jiale(College of Physical Education,Datong University,Datong Shanxi 037009,China)

机构地区：[1]山西大同大学体育学院,山西大同037009

出　　处：《武术研究》2025年第1期141-143,共3页Wushu Studies

基　　金：2018年度国家社会科学基金后期资助项目,编号:18FTY003;2020年度山西省哲学社会科学规划一般课题,编号:2020YJ145;2023年度山西省哲学社会科学规划课题,编号:2023YY242;2024年山西大同大学云冈学专项课题。

摘　　要：在文旅融合双向互动背景下,以云冈石窟“体育+旅游”的双核发展路径为研究对象。聚焦如何通过体育活动与旅游体验的深度结合,进一步增强云冈石窟的吸引力和影响力。文章以云冈石窟这一世界文化遗产为核心,通过创新体旅产品开发、数字化展示手段、文化研学活动以及体育活动的融入,实现文化遗产保护与旅游发展的双赢。具体路径包括:挖掘云冈石窟的文化内涵,利用现代科技进行创新展示,加强与体育活动的联动以及开发多元化的旅游体验项目,吸引更加广泛的游客群体,提升旅游服务质量的同时为地方经济社会发展注入新的活力,促进文化传承与创新。In the context of the integration of culture and tourism,the dual core development path of"sports+tourism"in Y ungang Grottoes is taken as the research object.Focusing on how to further enhance the attractiveness and influence of Y ungang Grottoes through the deep integration of sports activities and tourism experiences.T he article focuses on the Y ungang Grottoes,a world cultural heritage site,and achieves a win-win situation between cultural heritage protection and tourism development through innovative cultural and tourism product development,digital display methods,cultural research and learning activities,and the integration of sports activities.T he specific path includes:excavating the cultural connotation of Y ungang Grottoes,utilizing modern technology for innovative display,strengthening the linkage with sports activities,and developing diversified tourism experience projects to attract a wider group of tourists,improve the quality of tourism services,and inject new vitality into local economic and social development,promoting cultural inheritance and innovation.

关 键 词：体旅融合 云冈石窟 发展路径 

分 类 号：G812[文化科学—体育学]