网络用户伪健康信息纠偏行为动因研究  

Reasons for Correcting Health Misinformation of Internet Users

作　　者：蔡馨茹 张薇薇 CAI XinRu;ZHANG WeiWei(School of Management Science and Engineering,Nanjing University of Information Science and Technology,Nanjing 210044,P.R.China)

机构地区：[1]南京信息工程大学管理工程学院,南京210044

出　　处：《数字图书馆论坛》2024年第12期35-44,共10页Digital Library Forum

基　　金：国家社会科学基金一般项目“网络伪健康知识的生成机理、效应及评估机制研究”(编号:22BTQ056);江苏省高校哲学社会科学研究重大项目(编号:2022SJZD096)资助。

摘　　要：揭示网络环境下普通用户对伪健康信息进行纠偏的动因,有助于鼓励大众积极参与协同治理,形成自组织的健康信息生态环境。选取41名具有纠偏经历的普通用户进行访谈,并采用主题分析法,归纳出普通用户伪健康信息纠偏行为驱动因素的6个主题和20个子主题,据此构建用户伪健康信息纠偏行为的动因模型。研究发现:用户在互动动机和个体特质的驱动下,借助平台性能的支持,产生纠偏行为;信息特征和信息风险亦能驱使用户产生纠偏倾向,经由平台性能形成纠偏行为;此外,网络平台提供的激励机制也会驱动用户在性能较好的平台上进行纠偏。Revealing the reasons why ordinary users correct health misinformation in the online environment can help encourage the public to actively participate in collaborative governance and form a self-organizing health information ecosystem.This study selects 41 ordinary users with experience in correcting health misinformation for interviews,uses thematic analysis to summarize 6 main themes and 20 sub themes that drive the correction behavior of ordinary users,and constructs a casual model for health misinformation correction behavior of ordinary users.The result shows that users,driven by interaction motivations and individual traits,generate correction behavior with the support of platform performance.Information features and information risks also prompt users to develop a tendency to correct,which is actualized through platform performance.In addition,the incentive mechanism provided by online platforms drives users to make corrections on platforms with better performance.

关 键 词：伪健康信息 信息纠偏行为 网络普通用户 主题分析法 纠偏动因 

分 类 号：G252[文化科学—图书馆学]