网络视听叙事铸牢中华民族共同体意识的价值、挑战与路径  

The Value,Predicaments,and Solutions Concerning Online Audio-visual Narratives Related to Forging a Strong Sense of Community for the Chinese Nation

作　　者：刘勇 张欣 Liu Yong;Zhang Xin(School of Marxism,Changzhou University,Changzhou,213164,Jiangsu,China)

机构地区：[1]常州大学马克思主义学院,江苏常州213164

出　　处：《民族学刊》2024年第12期19-30,144,共13页Journal of Ethnology

基　　金：国家社科基金思政专项“馆地校”一体化红色文化资源育人模式研究(22VSZ075);常州大学研究生教育教学改革与创新研究重点课题“红色资源与大小班融合的研究生思政课教学探索研究”(YJK2022009)阶段性成果。

摘　　要：网络视听叙事是互联网空间传播民族文化和铸牢中华民族共同体意识的重要载体与最大增量。聚焦数字传播中网络视听叙事维度,从铸牢中华民族共同体意识情感根基看,网络视听叙事有助于增强民族情感认同、提升民族自豪意识、彰显民族特色;从网络视听叙事代入式参与、沉浸性体验和榜样性引领看有助于增强感染力;从数字化资源、多样化传播渠道、跨时空传播平台建构看有助于构建网络增量机制。当然,网络视听叙事也存在数字技术与数字素养协同不够、资本和流量双重加持下的技术异化,叙事低俗化、信息碎片化、呈现单一化等内容与方式的问题,规范建构不全、约束监管不力、算法监管技术迭代等挑战。主动应对挑战需要在夯实网络视听叙事作品情感基础、情感责任、文化共情中提升情感温度,在发挥数字叙事优势、提升双向互动和强化技术赋能中优化顶层设计,在建构引导机制、加强行业自律、提升技术支撑中建构监管体系,通过网络视听叙事把一个个“石榴籽”都紧紧聚拢在党领导的民族工作主线之上。Since the 18th National Congress of the Communist Party of China,the Chinese Communists have advanced Marxist ethnic theory with innovation while adhering to fundamental principles.Strengthening the sense of community of the Chinese nation is the latest theoretical achievement in adapting Marxist ethnic theory to the Chinese context and the demands of the times.It is not only the main task of the Party's ethnic work and all undertakings in ethnic regions in new era but also an important concept for the Party to improve and strengthen ethnic work.Regarding how to strengthen the sense of community of the Chinese nation,especially in cyberspace,online audio-visual narratives emerge as an extremely important link and method,as well as an important carrier and the largest increment for spreading national culture and consolidating the sense of national community in the internet space.This article,focusing on the dimensions of online audio-visual narratives and the construction of the Chinese national community in digital communication,aims to deeply explore the significant value of online audio-visual narratives in strengthening the sense of community of the Chinese nation,analyze the practical challenges they encounter,and explore and expand the digital pathways.From the perspective of the emotional foundation for forging the sense of community of the Chinese nation,online audio-visual narratives can augment national emotional identification,national pride,and national characteristics.In terms of online audio-visual narrative participation,immersive experience,and exemplary leadership,they can heighten their appeal.Moreover,they can help building a network increment mechanism with respect to digital resources,diversified communication channels,and the construction of cross-time and space communication platforms.In the current context,integrating the“narrative”function from the perspective of“digital”communication,interpreting the audio-visual narrative of cyberspace with the development of“digital”technolo

关 键 词：铸牢中华民族共同体意识 网络视听叙事 数字路径 

分 类 号：C956[社会学—民族学]