中国网络流行语演化20年:机理、规律与转向  

The 20-Year Evolution of Chinese Internet Slang:Mechanisms,Patterns,and Shifts--Multiple Regression Analysis Based on Popular Internet Slang from 2003 to 2022

作　　者：李彪[1] LI Biao(School of Journalism and Communication,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学新闻学院,北京100872

出　　处：《西安交通大学学报(社会科学版)》2025年第1期106-115,共10页Journal of Xi'an Jiaotong University:Social Sciences

基　　金：国家社会科学基金重大项目(20&ZD319)。

摘　　要：以2003—2022年200个网络流行语为研究对象,以拉斯韦尔的传播要素作为理论框架,通过Logistic回归分析发现,网络流行语在横向上具有柔性抵抗与恶搞拼贴、圈地自萌与“社会文身”、符码延异与脱敏祛魅、易解码与“通约货币”、“弱者的武器”与情绪解压阀、“范式订立”与易认知偏见、实用主义与语言暴力结合、自我降格和精神矮化等显著特征;在纵向上呈现出从社会大场域向趣缘小场域转移、从广播到窄播、从闭合修辞系统向开放修辞系统转化等特征。据此提出,网络流行语的引导范式需从粗放型霸权管理向精细化的微观修辞引导转向,构建理性的表达生态和健康有序的舆论生态才是有效减少宣泄型网络流行语的治本之策。In 2003,the cases of“Sun Zhigang”and“Liu Yong”marked the emergence of netizens as an important force in public opinion expression on the historical stage.Therefore,this year was also known as the“first year of online public opinion”.Online public opinion often changes continuously with the rise of events,and the expression of online slang is a barometer of online public opinion and an indicator of netizens’psychology.Existing literature mostly focuses on“point based”case studies of popular language,and there is little systematic research on its 20-year evolution scale and mechanism.This paper takes 200 internet buzzwords from 2003 to 2022 as the research object,and uses Lasswell’s communication elements as the theoretical framework.Through logistic regression analysis,it is found that internet buzzwords have significant characteristics in the horizontal direction,such as flexible resistance and parody collage,enclosure self-cuteness and“social tattoos”,code extension and desensitization,easy decoding and“universal currency”,“weapons of the weak”and emotional decompression valves,“paradigm setting”and easy cognitive bias,pragmatism and language violence combination,self-degradation and spiritual dwarfism;Vertically,it presents characteristics such as a shift from the social field to th e small field,from broadcasting to narrow broadcasting,and from a closed rhetorical system to an open rhetorical system.Based on this,it is proposed that the guiding paradigm of internet slang needs to shift from extensive hegemonic management to refined micro rhetorical guidance.Compared with previous literature,I have expanded in the following three aspects:firstly,I have explored the evolution process and laws of Chinese internet slang over the past 20 years,and expanded the theoretical literature on the characteristics of Chinese slang and the psychology of netizens from a new perspective.Secondly,unlike existing case studies on internet slang that are either point based or fragmented,this art

关 键 词：网络流行语 网络舆论 多元网络文化 社群传播 舆论生态 传播修辞 

分 类 号：H136[语言文字—汉语] G206[文化科学—传播学]