隐喻式网络流行语的生成逻辑、表达类型与治理路径  

The Generation Logic,Expression Types,and Governance Paths of Metaphorical Internet Slang

作　　者：李巨星[1] 秦菱 董嘉怡 LI Juxing;QIN Ling;DONG Jiayi(School of Journalism and New Media,Xi’an Jiaotong University,Xi’an 710049,China;School of Journalism,Fudan University,Shanghai 200433,China)

机构地区：[1]西安交通大学新闻与新媒体学院,陕西西安710049 [2]复旦大学新闻学院,上海200433

出　　处：《西安交通大学学报(社会科学版)》2025年第1期116-122,共7页Journal of Xi'an Jiaotong University:Social Sciences

基　　金：国家社会科学基金青年项目(24CMZ001);国家资助博士后研究人员计划(B档)项目(GZB20230578);陕西省博士后基金特别资助项目(2023BSHTBZZ10)。

摘　　要：隐喻式网络流行语是借助特定修辞手法进行意义表述的一种网络语言建构活动,其偏离常规的话语表达方式而愈发受到网民青睐,映射社会现实、彰显社会心态和丰富网络文化的同时,也增加了社会舆论失真和舆论生态失衡的风险。外在文学修辞属性与内在意义映射文本属性的双重加持是隐喻式网络流行语的基本生成逻辑,本体隐喻下的创意表达与旨趣标识、方位隐喻下的情感投射与舆情聚焦,以及结构隐喻下的情绪调适与利益攫取是其基本表达类型。隐喻式网络流行语能够丰富话语体系和激发市场活力,但也存在着扰乱语言环境、过度娱乐大众和冲击主流价值的现实风险,可以从多元参与、立体监督、技术创新以及借鉴交流等维度进行体系化的协同治理。With the rapid change of Internet intelligent algorithm technology and the rapid popularization of mobile network platforms,a variety of popular Internet buzzwords have become an important“barometer”of social sentiment and public opinion.Metaphorical internet slang is a network language construction activity that uses the specific rhetorical device of“metaphor”to express meaning.The current metaphorical internet slang is increasingly favored by netizens due to its unconventional way of expression.The use of metaphorical internet slang to criticize current issues,express emotions,or seek identity recognition and emotional resonance is a mirror representation of social mentality and reality.It has been widely spread and applied in both cyberspace and the real world,and is increasingly profoundly influencing the development direction of social public opinion ecology.This article uses Lakoff’s“Conceptual Metaphor Theory”to analyze and find that the essential generation logic of metaphorical internet slang is the networked application of metaphorical rhetorical devices and the mapping relationship between reality.It has both external literary rhetorical attributes and internal textual meaning attributes.It is a transfer expression of connotation meaning through analogical mapping relationships,which can help people understand new concepts and things more intuitively and deeply.Based on differences in source symbols,usage purposes,pragmatic scenarios,emotional meanings,etc.,metaphorical internet slang can be roughly divided into various types,such as creative expression and purpose identification under ontological metaphor,emotional projection and public opinion focus under directional metaphor,and emotional adaptation and interest grabbing under structural metaphor.Through multiple case studies,it has been found that as a special linguistic and cultural phenomenon,metaphorical internet slang is a mirror reflection of social reality issues and public relations,highlighting social problems,reflecting publi

关 键 词：网络流行语 概念隐喻 意义映射 网络文化 社会心态 语言环境 舆论生态 

分 类 号：H136[语言文字—汉语] G206[文化科学—传播学]