新时代高职院校汽车营销人才培养路径的探究  

Research on Training Path of Automobile Marketing in Vocational Colleges in New Era

作　　者：张译匀[1] Zhang Yi-jun(School of Automotive Engineering,Suzhou Vocational Institute of Industrial Technology,Jiangsu Suzhou 215104)

机构地区：[1]苏州工业职业技术学院汽车工程学院,江苏苏州215104

出　　处：《内燃机与配件》2025年第1期153-155,共3页Internal Combustion Engine & Parts

基　　金：苏州工业职业技术学院院级项目“智能汽车技术应用与服务教学创新团队”。

摘　　要：新能源汽车在全方位扶持政策的推动下飞速发展,新的营销业态与营销理念应运而生,汽车销售模式的变革与创新成为必然。本文首先介绍了新能源汽车市场现状,呈现汽车销售模式、消费者认知路径、用户需求日益多样化的趋势,对营销人才结构与能力提出了新要求。通过深度分析高职院校在汽车营销人才培养过程中存在问题的基础上,提出从优化人才培养方案、改革课程体系、提高校企合作成效、提升教师胜任力四个方面探索汽车营销人才培养新路径。The rapid development of new energy vehicles under the promotion of all-round support policies,new marketing formats and marketing concepts came into being,and the transformation and innovation of automobile sales mode has become inevitable.This paper first introduces the current situation of the new energy vehicle market,showing the trend of increasing diversification of automobile sales model,consumer cognition path and user demand,and puts forward new requirements for the structure and ability of marketing talents.On the basis of in-depth analysis of the problems existing in the training process of automobile marketing talents in higher vocational colleges,this paper puts forward a new path to explore automobile marketing talents training from four aspects:optimizing the talent training program,reforming the curriculum system,improving the effectiveness of school-enterprise cooperation and enhancing the competence of teachers.

关 键 词：新能源汽车 销售模式 人才培养 路径 

分 类 号：U46[机械工程—车辆工程]