加快构建全媒体传播体系,推进主流媒体系统性变革  

Accelerating the Construction of an All-Media Communication System and Advancing Systemic Reform of Mainstream Media

作　　者：曹月娟[1] 黄楚新[2] 曹凡 Cao Yuejuan;Huang Chuxin;Cao Fan

机构地区：[1]浙江传媒学院新闻与传播学院,杭州310018 [2]中国社会科学院新媒体研究中心,北京100732

出　　处：《新闻春秋》2025年第1期3-7,共5页Journalism Evolution

摘　　要：我国媒体融合从最初的“相加”“相融”到现在的“深度融合”,全媒体传播体系不断完善,这也是主流媒体系统性变革的必由之路。主流媒体系统性变革离不开政治逻辑的引导、技术发展的驱动以及现实需求的推动。推进主流媒体系统性变革仍存在体制机制创新不足、人才流失严重以及技术过度依赖等问题。主流媒体需坚持导向为魂、移动优先、技术为要、内容为王、人才为宝等创新路径以实现其系统性变革。The media convergence in China has evolved from the initial“addition”and“integration”to the current“deep integration”,the all-media communication system has been continuously improving.This is the inevitable way for the systematic reform of mainstream media.The systematic reform of mainstream media cannot be achieved without the guidance of political logic,the drive of technological development and the impetus of realistic needs.However,challenges remain in the process of advancing systematic reform of mainstream media,including insufficient institutional and mechanism innovation,serious talent drain and excessive reliance on technology.To achieve the systematic reform,mainstream media must follow innovative paths such as“guidance as the soul”,“mobile first”,“technology as the key”,“content as the king”,“talent as the treasure”.

关 键 词：主流媒体 全媒体传播体系 系统性变革 

分 类 号：G210[文化科学—新闻学]