社交媒体使用对网民容貌焦虑与幸福感的影响:基于社会比较理论的实验法研究  

The Impactof Social Media Use on Netizens'Appearance Anxiety And Happiness:An Experimental Study Based on Social Comparison Theory

作　　者：李达军 张楠[1] 王嘉昀 Li Dajun;Zhang Nan;Wang Jiayun

机构地区：[1]厦门大学新闻传播学院,厦门361005

出　　处：《新闻春秋》2025年第1期39-49,共11页Journalism Evolution

摘　　要：本研究基于比较类型和性别差异,探讨社交媒体使用对网民容貌焦虑与幸福感的影响。通过三组心理实验,分析社交媒体使用对网民心理的影响机制,并考察性别与社会比较类型的调节作用。结果显示,社交媒体使用与容貌焦虑正相关,与幸福感负相关,且社会比较在这一过程中起到中介作用。研究揭示了社交媒体使用对心理的影响机制,并明确了社会比较的边界条件。本文建议通过科学引导用户理性发布与内容浏览,优化平台算法以传播健康信息。To explore the impact of social media use on netizens'short-term appearance anxiety and long-term happiness under different genders(male vs.female)and different comparison types(upward vs.downward).Based on three groups of psychological experiments,we explore the short-term and long-term effects of social media use on netizens,as well as the moderating effects of gender and comparison type.Social media use positively affects appearance anxiety and negatively affects happiness,and social comparison plays a mediating role.Then we discovered the psychological mechanism by which media use affects users'emotions and cognition;and clarified the boundary conditions under which social comparison plays an effective role in media use.

关 键 词：社交媒体使用 容貌焦虑 幸福感 社会比较理论 实验法 

分 类 号：G210[文化科学—新闻学]