主持传播多模态自洽呈现的计算范式研究  

Research on Computational Paradigms for Multimodal Self-consistent Presentation in Hosted Communication

作　　者：张亮 张伟英[3] 周福战 于涛[3] 李盛之 金博 魏小鹏[1,6] Zhang Liang;Zhang Weiying;Zhou Fuzhan;Yu Tao;Li Shengzhi;Jin Bo;Wei Xiaopeng

机构地区：[1]大连理工大学计算机科学与技术学院,大连116024 [2]大连理工大学社会计算与认知智能教育部重点实验室,大连116024 [3]大连新闻传媒集团,大连116024 [4]大连理工大学公共管理学院,大连116024 [5]大连理工大学创新创业学院,大连116024 [6]大连理工大学社会计算与认知智能教育部重点实验室战略指导委员会,大连116024

出　　处：《新闻春秋》2025年第1期50-61,共12页Journalism Evolution

基　　金：国家社科基金项目“社交媒体中基于多模态信息搜索的舆情研判与引导研究”(21BXW007);多模态医疗健康信息智能计算教育部学科创新引智基地项目。

摘　　要：信息技术的加速迭代,形成了以人或虚拟数字人为中心,融合视频、声音、文字等多种模态信号的主持传播新模式,专业主持传播与社会化传播之间的边界变得逐渐模糊,主持传播内容同质化和传播穿透力弱化的特征日渐突出。因此,本文研究提升主持传播效能和引导力的方法。具体而言,基于计算社会科学的理论,首先提出了计算主持传播范式,即以主持传播多模态自洽呈现为关键核心,实现多模态信息的有效协同;其次,以主持传播多时空多尺度精准分析和主持传播效能有效度量为重要支撑,研究多模态信息融合方法,实现传播内容和效能的差异化、细粒度感知。这一研究为数智化时代的主持传播提供了定量化的理论方法、框架和指导准则。The accelerated iteration of information technology has formed a new mode of hosted communication.The mode is centered on human and virtual digital human,and integrates multiple modal signals such as video,sound,and text.The boundary between professional and general hosted communication has gradually become blurred.The content homogenization and weakening of communication penetration are becoming more and more prominent.Therefore,this paper studies the methods to improve the effectiveness of hosted communication.Specifically,based on the theory of computational social science,this study firstly proposes the paradigm of computational hosted communication.The multimodal self-consistent presentation of hosted communication is the key to realize the effective coordination of multimodal information.Multi-temporal and multiscale accurate analysis and effective measurement of hosted communication effectiveness are important supports.Multi-modal information fusion methods are studied to realize the differentiation and fine-grained perception of communication content and effectiveness.This research provides quantitative theoretical methods,frameworks,and guiding principles for host communication in the era of digital intelligence.

关 键 词：主持传播 社会计算 多模态自洽呈现 虚拟主播 

分 类 号：G210[文化科学—新闻学]