STP理论嵌入综合档案馆儿童教育的动力阐释与路径构建  

作　　者：马赛 

机构地区：[1]山东大学图书馆

出　　处：《档案管理》2025年第1期106-110,共5页Archives Management

基　　金：国家社科基金一般项目“国家大数据战略背景下档案数据治理体系构建研究”(项目编号:19BTQ097);2024年教育部产学合作协同育人项目“基于数据驱动的高校图书馆智慧阅读服务平台建设研究”(项目编号:231007617311951);2024年教育部产学合作协同育人项目:“基于大数据驱动背景下高校图书馆‘未来学习中心’建设研究”(项目编号:231007285315951)的研究成果之一。

摘　　要：聚焦儿童群体,探讨如何发挥档案馆社会教育功能,提升儿童档案意识和素养。从不同儿童群体的需求出发,采用多种调研方法,发现我国综合档案馆儿童教育仍处于起步阶段,面临着用户档案意识淡薄、活动同质化、缺乏持续性和专业化人才等诸多挑战。本文引入STP理论,通过市场细分、目标用户选择和教育品牌形象塑造,精准把握儿童群体的差异化需求。在此基础上,从顶层设计、资源建设、服务优化、人才培养和多元共建五个维度提出实现路径,以期全面提升综合档案馆儿童教育的质量与效果,充分发挥档案在新时代教育中的独特价值。Focusing on the children's group,this paper explores how to enhance the social educational role of archive museums to improve children's archival awareness and literacy.Starting from the needs of different children's groups,various research methods are employed.It is found that children's education in China's comprehensive archive museums is still in its nascent stage,facing challenges such as weak archival awareness among users,homogenization of activities,lack of continuity,and a shortage of specialized professionals.This paper introduces the STP theory,utilizing market segmentation,target user selection,and educational brand image crafting to precisely cater to the diversified needs of the children's group.Based on this,pathways are proposed across five dimensions:top-level design,resource development,service optimization,talent development,and multi-party collaboration.The aim is to comprehensively enhance the quality and effectiveness of children's education in comprehensive archive museums and fully leverage the unique value of Archives in new-era educ ation.

关 键 词：综合档案馆 公众教育 儿童教育 STP营销理论 资源建设 人才培养 多元共建 

分 类 号：G273.5[文化科学—档案学]