电子商务教育视角下农村电商转型升级路径与实践  

Pathways and Practices for the Transformation and Upgrading of Rural E-commerce from the Perspective of E-commerce Education

作　　者：王文龙 赵胜 褚建坤 WANG Wen-long;ZHAO Sheng;CHU Jian-kun(Hebei Vocational University of Technology and Engineering,Xingtai 054035,China)

机构地区：[1]河北科技工程职业技术大学,河北邢台054035

出　　处：《烟台职业学院学报》2024年第3期21-25,共5页Journal of Yantai Vocational College

基　　金：2021年度河北省社科基金项目(HB21YJ021)

摘　　要：以互联网电子商务本科专业为研究对象,对互联网电子商务教育对农村经济发展的促进作用进行研究。首先分析了当前农村经济发展面临的挑战和互联网电子商务的发展机遇,然后探讨了互联网电子商务专业人才培养、互联网电子商务平台建设、农产品上行、金融服务模式创新的实施对策。在此基础上,提出了农村互联网电子商务发展战略,以期推动农村产业结构的转变,提升农产品的市场竞争力,对农村经济的可持续、健康发展等提供参考。Taking the undergraduate major of Internet E-commerce as the research object,this paper examines the promoting effects of Internet E-commerce education on rural economic development.Firstly,it analyzes the cur⁃rent challenges faced by rural economic development and the development opportunities presented by Internet E-commerce.Then,it discusses the implementation strategies for talent cultivation in Internet E-commerce,the construction of Internet E-commerce platforms,the promotion of agricultural products to markets,and the innova⁃tion of financial service models.Based on these analyses,this paper proposes a development strategy for rural Inter⁃net E-commerce,aiming to promote the transformation of rural industrial structures,enhance the market competi⁃tiveness of agricultural products,and provide a reference for the sustainable and healthy development of rural econ⁃omies.

关 键 词：互联网 电子商务教育 电子商务平台 农村 

分 类 号：F713.36[经济管理—产业经济]