符号学视角下地名文化旅游的研究框架  

Research framework for toponymic cultural tourism from the semiotic perspective

作　　者：张佳蕾 杨效忠 李冬花 彭敏 Zhang Jialei;Yang Xiaozhong;Li Donghua;Peng Min(School of Geography and Tourism,Anhui Normal University,Wuhu 241002,China)

机构地区：[1]安徽师范大学地理与旅游学院,芜湖241002

出　　处：《中国生态旅游》2024年第5期935-950,共16页Journal of Chinese Ecotourism

基　　金：国家自然科学基金面上项目(41471129)

摘　　要：地名不仅是空间指位符号,也是文化符号,承载着集体记忆和地方认同。在文化与旅游深度融合发展背景下,地名旅游符号的建构、传播、体验是地名文化旅游资源充分利用的关键。文章通过系统梳理国内外关于旅游符号和地名文化旅游等相关研究成果,基于符号学视角,以“再现体-对象-解释项”符号三元框架为理论基础,结合符号阐释衍义分析的方法,探究地名、目的地、地名符号感知3者之间的关系,构建地名文化旅游的符号学研究框架。通过符号衍义进一步保证旅游活动中地名表意的开放性、动态性以及多元性,推动地名符号意义不断丰富。从“再现体”“对象”“解释项”3个维度,归纳地名文化旅游的主要研究内容:地名符号建构、地名符号传播研究、地名符号体验研究。结合地名符号建构-传播-体验-再建构的闭环逻辑,从旅游目的地层面、旅游媒介层面、旅游者层面详细阐述未来的研究方向和研究意义,探讨未来地名文化融入旅游的研究内容与实践路径,为地名文化旅游构建了研究框架与分析体系。Toponymy is an important cultural tourism resource,not only as spatial symbols but also as cultural symbols,carrying collective memory and local identity.In the context of the deep integration of culture and tourism,the construction,dissemination and experience of toponymic symbols are crucial to the full use of toponymic cultural tourism resources.The paper systematically reviews the relevant results of domestic and foreign research on tourism symbols and toponymic tourism,based on the semiotic perspective,takes the semiotic ternary framework of“representamen-object-interpretant”proposed by Peirce as the theoretical basis and combines it with the characteristics of symbols to explore the relationship among the meaning of toponymic,destinations,and toponymic symbols,and construct the toponymic cultural tourism research framework.Through symbolic derivation,the openness,dynamism and diversity of toponymic meanings in tourism activities are further ensured,and the symbolic meanings of toponyms are continuously enriched.The paper summarizes the main research contents of tourism symbols of toponymic culture from the three dimensions of“representamen”,“object”and“interpretant”:construction of toponymic symbols,dissemination of toponymic symbols,and experience of toponymic symbols.Combined with the closed-loop logic of constructing,disseminating,experiencing and reconstructing toponymic symbols,the future research direction and research significance from the level of tourism destination,tourism media and tourists are elaborated,so as to push forward the practice of tourism symbolization of toponymy,and provide a comprehensive theoretical cognitive framework and analytical system for the future research.

关 键 词：地名 地名文化旅游 符号学 地名符号建构 地名符号传播 地名符号体验 

分 类 号：F590[经济管理—旅游管理] G122[经济管理—产业经济]