我国大众体育经济发展现状及对策  

The Current Situation and Countermeasures of the Development of Mass Sports Economy in China

作　　者：安嘉琦 高明轩 AN Jia-qi;GAO Ming-xuan(Department of Physical Education,Fuzhou University,Fujian,Fuzhou 350000)

机构地区：[1]福州大学体育教学研究部,福建福州350000

出　　处：《贵阳学院学报(自然科学版)》2024年第4期120-125,共6页Journal of Guiyang University:Natural Sciences

摘　　要：基于我国大众体育经济发展现状,针对我国体育经济产业面临的问题,提出相应的对策,结果表明,我国体育经济产业面临的问题包括体育场馆数量不足,市场竞争力不足,政策扶植力度不够大,市场化程度不高,未构建健全的体育产业市场体系。我国31个省市自治区及直辖市体育财政拨款2009—2023年15年间数据表明,在对体育资金投入的评估中,东北区域的吉林省展现出最为显著的增长趋势,增长率为1506.85%;华中地区的湖北省增长最快,华东地区的江西省增长最快,华南地区的海南省增长最快,西南地区的西藏增长最快,西北地区的青海省增长最快。针对我国体育经济产业的发展,建议政府加大对体育产业经济发展的扶持力度,提高对体育产业市场的投资规模,构建完善的体育产业市场机制,加大对体育经济产业的优化力度。Based on the current development status of China's mass sports economy,this article proposes corresponding countermeasures to address certain problems faced by China's sports economy industry.The results show that the problems faced by China's sports economy industry include insufficient number of sports venues,insufficient market competitiveness,insufficient policy support,low degree of marketization,and the lack of a sound sports industry market system.Data analysis from 31 provinces,autonomous regions,and municipalities directly under the central government in China shows that from 2009 to 2023,Jilin Province in northeast China has the fastest growth in sports funding,while Tianjin City in North China has the fastest growth,with a growth rate of 1506.85%;Hubei Province in Central China has the fastest growth,Jiangxi Province in East China has the fastest growth,and Hainan Province in South China has the fastest growth;Xizang in the southwest has the fastest growth;Qinghai Province in the northwest region has the fastest growth.Propose development strategies for China's sports economy industry,including increasing government support for sports industry economic development,increasing investment in the sports industry market,building a sound sports industry market mechanism,and increasing optimization efforts for the sports economy industry.

关 键 词：体育经济 发展现状 对策 增长率 大众 

分 类 号：G807.0[文化科学—体育训练]