Research on the Packaging of Agricultural Products in Sichuan Province Empowered by AIGC in the Context of Intangible Cultural Heritage  

作　　者：Hang REN Hongfan SHEN Xinrui YE 

机构地区：[1]Nanchong Vocational and Technical College [2]Macao Polytechnic University

出　　处：《Costume and Culture Studies》2024年第4期44-55,共12页服饰与文化研究(英文)

基　　金：the Key Research Base of Humanities and Social Sciences of the Sichuan Provincial Education Department under the Sichuan Agricultural Characteristics Brand Development and Communication Research Centre Project(Item No.2209);the Nanchong City Social Science Research“14th Five-Year Plan”2024 Annual Project(Item No.NC24B054).

摘　　要：This study examines the integration of intangible cultural heritage(ICH)into agricultural product packaging through generative artificial intelligence(AIGC).ICH,as defined by UNESCO,represents cultural practices and traditions integral to a community's identity.However,many regional ICHs,such as Sichuan shadow play,are at risk of being forgotten.This research aims to revitalize such heritage by embedding its artistic and cultural elements into packaging design,thus enhancing the aesthetic and cultural value of agricultural prod-ucts.Using AIGC platforms like MidJourney and Qiyu AI,designers Can efficiently extract,reconstruct,and integrate traditional elements,including patterns,colors,and imagery,into modern packaging.The study emphasizes the role of these tools in simplifying de-sign processes,reducing costs,and fostering creativity.By leveraging narrative science and emotional design,the packaging not only conveys cultural stories but also strengthens con-sumer engagement,regional identity,and product diferentiation.The findings highlight the dual benefits of preserving cultural heritage and enhancing the market competitiveness of agricultural products.

关 键 词：generative atifcial itelligence intangible cultural heritage agricultural products packaging 

分 类 号：F42[经济管理—产业经济]