Research on the Development Path of Traditional Festival Folklore and Traditional Chinese Medicine Cultural Resources from the Perspective of Cross-Cultural Communication  

作　　者：Mei ZHANG Jing WANG 

机构地区：[1]Department of Business English,School of International Studies,Guangdong University of Education,Guangzhou,Guangdong,510303

出　　处：《Medical Research》2024年第4期35-42,共8页医学研究(香港)

摘　　要：The breadth and depth of cross-cultural communication in traditional Chinese medicine(TCM)depend on the establishment of behavioral systems,the construction of TCM’s ma-terial image,and the emotional connection with the general public.Disseminating core Chinese philosophical ideas,such as holism and system theory,along with relevant TCM terminology overseas,requires both top-down institutional frameworks and bottom-up strategies that subtly enhance foreign markets’understanding and acceptance of TCM cul-ture through the promotion of folk activities and folklore.This bottom-up approach helps establish a strong consumer foundation for the TCM cultural industry.Both traditional fes-tival folklore and TCM culture are deeply rooted in the fertile soil of traditional Chinese cul-ture and serve as interpretations of life,health,and disease.By leveraging traditional festival folklore to expand and structure the TCM cultural industry chain,exploring TCM’sunique resources,developing diverse communication media,and fostering cross-cultural commu-nication and integration,the global dissemination of TCM can achieve greater breadth and depth.

关 键 词：Cross-Cultural Communication Festival Folklore TCM Culture Development Path 

分 类 号：TN9[电子电信—信息与通信工程]