新产品绩效偏离与知识搜索响应——创新困境下决策逻辑的调节作用  

Performance Deviation of New Products and Knowledge Search Response:The Moderating Role of Management Decision-Making Logic in the Context of Innovation Dilemma

作　　者：蒋舒阳 刘宁 庄亚明[2] Jiang Shuyang;Liu Ning;Zhuang Yaming(School of Management,Nanjing University of Posts and Telecommunications,Nanjing 210009,China;School of Economics and Management,Southeast University,Nanjing 211189,China)

机构地区：[1]南京邮电大学管理学院,江苏南京210009 [2]东南大学经济管理学院,江苏南京211189

出　　处：《科技进步与对策》2025年第3期107-117,共11页Science & Technology Progress and Policy

基　　金：国家自然科学基金面上项目(72271128);国家自然科学基金青年项目(72302119);教育部人文社会科学规划基金项目(22YJA630054);引进人才科研启动基金项目(XK0014522008)。

摘　　要：随着商业竞争的不断加剧,依靠新产品持续迭代成为企业维持竞争优势的重要方式,现有研究广泛关注新产品绩效的多种前因,但绩效反馈及其响应逻辑背后的深层机理仍有待进一步探讨。以组织行为与管理认知理论为基础,结合259份有效问卷探究新产品开发与转化绩效偏离、决策逻辑与企业知识搜索响应间的复杂关系。研究发现:新产品绩效正偏离与负偏离分别正向影响前摄式搜索和反应式搜索;管理者秉持因果逻辑在新产品绩效正偏离与前摄式搜索之间发挥负向调节作用,在绩效负偏离与反应式搜索之间发挥正向调节作用,而效果逻辑则相反;前摄式搜索导向下的进一步研究表明,当面临绩效正偏离时,相较于民营企业,国有企业的前摄式搜索更积极。此外,当管理者具备双元逻辑时,效果逻辑并不会随着因果逻辑增强而被抑制,相反两者形成的双元理性是互补的。With the intensification of market and technology competition,the continuous iteration of new products has become an important strategic tool for enterprises to maintain market leadership.However,since there is a"development+transformation"process for new products,it not only involves the development stage from scratch but also relies on the transformation stage of market diffusion.Product development is a process by which enterprises create new products or improve existing products through extensive R&D work,while product transformation focuses on the diffusion process of obtaining financial performance on the market side.The imbalance between the two will not only cause operational efficiency losses but may also restrict the continuous innovation of enterprises.In the era of open innovation,when there is a relative deviation between the performance level of new product development and the level of transformation performance,it fundamentally reflects the lack of knowledge in the enterprise's internal product research and development or commercialization capabilities.Therefore,it is of great significance to conduct in-depth explorations on how to keep the balance between transformation and market diffusion.Knowledge search strategy has become a direct way for enterprises to effectively address innovation challenges and reshape competitiveness.However,existing research focuses more on the value effects of knowledge search or the prior value differences of different knowledge search methods,and relatively lacks attention on the key issue of how managers respond to knowledge search in the context of the innovation dilemma.This leads to a significant lag in research on knowledge search response compared to practical applications.To explore the above issues,this study focuses on exploring how performance deviations in new product development and transformation affect knowledge search response behavior in enterprises,especially in the context of innovation dilemmas,and how these are influenced and affected by managemen

关 键 词：新产品开发绩效 新产品转化绩效 知识搜索响应 决策逻辑 

分 类 号：F406.3[经济管理—产业经济]