第三方物流参与下的双渠道供应链定价及协调策略研究  

Research on Pricing and Coordination Strategy of Dual-Channel Supply Chain with Participation of Third-Party Logistics

作　　者：张启元 肖强[1,2] 高宗燕[1,2] ZHANG Qiyuan;XIAO Qiang;GAO Zongyan(School of Economics&Management,Lanzhou Jiaotong University,Lanzhou 730030,Gansu,China;Northwest Transportation Economics Research Center,Lanzhou Jiaotong University,Lanzhou 730030,Gansu,China)

机构地区：[1]兰州交通大学经济管理学院,甘肃兰州730030 [2]兰州交通大学西北交通经济研究中心,甘肃兰州730030

出　　处：《铁道运输与经济》2025年第2期25-34,共10页Railway Transport and Economy

基　　金：国家自然科学基金项目(52062026,52162041);甘肃省自然科学基金项目(23JRZA364);甘肃省教育厅双一流重大科研项目(GSSYLXM-04);兰州交通大学基础研究高层次人才培养计划项目(2022jc56)。

摘　　要：随着第三方物流的发展和各制造业企业经营理念的不断更新升级,由第三方物流参与的双渠道供应链应运而生。以第三方物流参与的双渠道供应链为研究对象,构建受渠道交叉价格与第三方物流服务水平共同影响的市场需求函数,构建第三方物流、制造商、零售商的利润函数,对比分析分散决策模型和集中决策模型,并探讨第三方物流参与下的双渠道供应链成本共担契约协调策略。研究发现,集中决策的最优利润始终高于分散决策的利润;提高渠道交叉价格敏感程度、服务水平敏感程度和降低单位服务水平成本将有助于提高三级供应链系统的效率;分散决策采用成本共担契约能够提高供应链整体利润并协调各成员利润,为第三方物流参与下的双渠道供应链定价及协调策略研究提供参考。With the development of third-party logistics(TPL)and the continuous updating of the management concepts of manufacturing enterprises,the dual-channel supply chain with TPL participation comes into being.Taking the dual-channel supply chain with TPL participation as the research object,this paper constructed the market demand function jointly affected by the channel cross price and the service level of TPL,as well as the profit function of TPL,manufacturers,and retailers.The paper compared the decentralized decision-making model and centralized decision-making model and explored the cost-sharing contract coordination strategy of a dual-channel supply chain with TPL participation.The results show that the optimal profit of centralized decisionmaking is always higher than that of decentralized decision-making;improving the channel cross price sensitivity and service level sensitivity and reducing the cost per unit service level will help to improve the efficiency of the three-tier supply chain system;decentralized decision-making using the cost-sharing contract can improve the profit of the supply chain as a whole and coordinate the profit of members,which provides a reference for the research on pricing and coordination strategy of dual-channel supply chain with TPL participation.

关 键 词：第三方物流 双渠道供应链 服务水平 定价 成本共担契约 

分 类 号：U294[交通运输工程—交通运输规划与管理] F274[交通运输工程—道路与铁道工程]