从线下到线上——贵州三地花灯歌舞音乐表演的媒介转换与消费变迁  

From Offline to Online:Media Transformation and Changing Audiences for Huadeng Song and Dance Performances in Three Regions of Guizhou

作　　者：梁怡 Liang Yi

机构地区：[1]华中师范大学音乐学院 [2]华中师范大学社会学院

出　　处：《中国音乐》2025年第1期98-112,共15页Chinese Music

基　　金：2024年度中央高校基本科研业务费资助“新进教师科研启动项目”(项目编号:CCNU24XJ024)的阶段成果。

摘　　要：花灯歌舞音乐原是庆贺新春的年节表演,但自20世纪70年代末以来在贵州遵义和金沙、息烽及周边地区却呈现出常年性的表演样态且活跃度极高。目前,随着快手和抖音等手机应用程序的迅速崛起,加之2019—2022年因新冠疫情采取的防控措施因素,促使这一带花灯歌舞音乐的“云端”分享成为其表演与传播的新常态,由此构成民俗传统的两次文化转型。笔者通过实地考察与线上参与后发现,该区域花灯歌舞音乐在线下与线上均展现出“集体参与”和“全民狂欢”的生存样态。而由于媒介转换引发的音乐消费变迁,既为表演者带来了较为可观的经济收益,也为此类传统音乐的可持续发展注入了新的文化动力。Originally performed during the Spring Festival,Huadeng song and dance music evolved into a year-round performance tradition in the late 1970s,particularly in Zunyi,Jinsha,Xifeng,and surrounding areas in Guizhou.In recent years,the growing popularity of platforms such as Kuaishou and Douyin,coupled with the COVID-19 lockdown policies from 2019 to 2022,facilitated the online sharing and dissemination of Huadeng song and dance performances.This shift led to significant cultural transformations within these folk traditions.Fieldwork and online participation revealed that Huadeng music activities fostered collective participation and widespread celebration in both offline and online settings.The transformation in media consumption not only generated economic opportunities for performers but also introduced new cultural momentum,ensuring the sustainable development of this traditional art form.This case study highlighted the dynamic interplay between digital media and traditional music,offering insights into the evolving relationship between cultural heritage and modern technology.

关 键 词：花灯歌舞音乐 短视频与直播 媒介转换 音乐消费 

分 类 号：J607[艺术—音乐]