数智技术赋能体育用品制造业数字化转型的作用机制与推进路径  

Mechanism and Path of Digital Intelligent Technology Empowering the Digital Transformation of Sports Goods Manufacturing Industry

作　　者：师浩轩 柴王军 SHI Haoxuan;CHAI Wangjun(School of Sports Training,Xi’an Physical Education University,Xi’an 710061,China)

机构地区：[1]西安体育学院运动训练学院,陕西西安710068

出　　处：《天津体育学院学报》2025年第1期86-93,共8页Journal of Tianjin University of Sport

基　　金：国家社会科学基金项目(项目编号:22BTY028,23BTY010);2023年陕西省高校青年创新团队“数字体育研究创新团队”成果;西安体育学院校级科研平台“智慧体育创新研究中心”研究成果。

摘　　要：数字化转型是数字经济时代体育用品制造业实现高质量发展的必然要求,数智技术正成为赋能体育用品制造业数字化转型的重要动能。数智技术赋能体育用品制造业数字化转型,是将数智技术应用于体育用品制造业的管理模式、设计研发、生产制造、营销售后环节中赋能体育用品制造业高效配置资源要素、优化业务管理模式、提升服务质量,全面推动体育用品制造业高质量发展所进行的一种全价值链的增值活动。数智技术赋能体育用品制造业数字化转型的作用机制体现在赋能管理模式从“传统组织”向“弹性组织”转变,设计研发从“预测市场”向“满足需求”转变,生产制造从“人智驱动”向“数智驱动”转变,营销及售后服务从“产品中心”向“客户中心”转变。数智技术赋能体育用品制造业数字化转型的现实实践体现在数智技术赋能体育用品制造业零售模式变革、供应链优化、智能制造升级和消费体验创新。应健全体育用品制造业数字转型的政策体系、强化体育用品制造业数字化转型的数字创新驱动、建立体育用品制造业“生产—消费”数字生态化链接、创新体育用品制造业数字化转型的人才培养方式等推进路径。Digital transformation is an inevitable requirement for the high-quality development of the sports goods manufacturing industry in the digital economic era.Intelligent technology is becoming an important driving force for the digital transformation of the sports goods manufacturing industry.The digital transformation of sports goods manufacturing industry refers to the application of digital technology in the management model,design and development,production,and marketing and after-sales service of the sports goods industry.It empowers the sports goods manufacturing industry to efficiently allocate resources,optimize business management models,and improve service quality,thereby comprehensively promoting the high-quality of the sports goods manufacturing industry.This is a value-added activity across the entire value chain.The mechanism of digital transformation in the sports goods manufacturing is reflected in the transformation of the management model from“traditional organization”to“flexible organization”,in the transformation of design and development from“market forecasting”to“meeting demand”,in the transformation of production from“human intelligence driven”to“data intelligence driven”,and in the transformation of marketing and after-sales service from“product”to“customer centered”.The practical application of digital transformation in the sports goods manufacturing industry is reflected in the transformation of the retail model,supply optimization,intelligent manufacturing upgrade,and innovation in consumer experience.We propose to establish a sound policy system for the digital transformation of the sports goods manufacturing,strengthen the digital innovation drive for the digital transformation of the sports goods manufacturing industry,establish a digital ecological link between"production-consumption"in the sports goods industry,and innovate the talent training methods for the digital transformation of the sports goods manufacturing industry as the path to promote the d

关 键 词：数智技术 数字化转型 体育用品制造业 

分 类 号：G818[文化科学—体育学]