我国啤酒产业国际竞争力分析——基于国家竞争优势理论  

Analysis of International Competitiveness of China's Beer Industry——Based on National Competitive Advantage Theory

作　　者：张金宇 Zhang Jinyu(Fujian Normal University,Fuzhou Fujian 350000,China)

机构地区：[1]福建师范大学,福建福州350000

出　　处：《现代工业经济和信息化》2024年第11期58-62,共5页Modern Industrial Economy and Informationization

摘　　要：通过钻石模型来分析我国啤酒产业竞争力状况,揭示了在高质量发展背景下,该产业所面临的挑战和机遇。分析认为,在全球经济和市场环境不断变化的情况下,我国啤酒产业在国际竞争中表现出一定的竞争优势,但也存在一些问题需要解决。为提升我国啤酒产业的国际竞争力,需注重生产要素的优化和供应链的管理,以提高生产效率和降低成本。同时,要密切关注市场需求的变化,加强产品创新和质量提升,以满足消费者多样化的需求。此外,加强与相关产业的协同合作,形成产业链的竞争优势,促进整个产业的协同发展。政府在制定相关政策时应给予支持和激励,为啤酒产业创造良好的发展环境。The competitiveness of China's beer industry is analyzed through the diamond model.The analysis reveals the challenges and opportunities faced by the industry in the context of high-quality development.Under the changing global economic and market environment,China's beer industry shows certain competitive advantages in international competition,but there are also some problems to be solved.In the context of high-quality development,in order to enhance the international competitiveness of China's beer industry,it is necessary to focus on the optimization of production factors and supply chain management in order to improve production efficiency and reduce costs.At the same time,it is necessary to pay close attention to changes in market demand and strengthen product innovation and quality improvement to meet the diversified needs of consumers.In addition,synergistic cooperation with related industries should be strengthened to form the competitive advantages of the industrial chain and promote the synergistic development of the whole industry.The government should provide support and incentives when formulating relevant policies to create a favorable development environment for the beer industry.

关 键 词：青岛啤酒 钻石理论模型 国际竞争力 

分 类 号：F426[经济管理—产业经济]