元宇宙时代的东坡文化与旅游融合发展探索  

An Exploration of the Integrated Development of Dongpo’s Culture and Tourism in the Metaverse Era

作　　者：王强春 WANG Qiangchun(School of Fusion Media,Sichuan University of Media and Communications,Chengdu Sichuan 611745,China)

机构地区：[1]四川传媒学院融合媒体学院,四川成都611745

出　　处：《乐山师范学院学报》2024年第12期10-17,共8页Journal of Leshan Normal University

基　　金：国家社科基金重点项目“文化创意的价值管理研究”(18AGL024);四川省高等教育学会高等教育科学研究重点培育课题“人工智能与高校新闻教学创新改革研究”(GJXH2024ZDPY-019)。

摘　　要：随着元宇宙的兴起,数字世界与现实世界越来越融为一体。元宇宙在文化旅游领域的应用方兴未艾,运用元宇宙技术数字赋能苏东坡IP,将推动东坡文化旅游产业线上与线下融合的发展,为传承和发扬东坡文化提供创新路径。文化是旅游的灵魂,旅游是文化的载体,整合东坡文化和旅游资源,再现苏轼所处时代的历史与人文场景,为文旅融合注入丰富的内涵,为游客创造出丰富多彩的文化旅游沉浸式体验。元宇宙技术将推动苏东坡文旅游融合发展,把四川建设成为具有较高国际影响力和知名度的文化旅游目的地。As the meta verse gains prominence,the boundaries between the digital and physical realms are becoming increasingly blurred.The application of the Metaverse in the field of cultural tourism is in the ascendant.Employing metaverse technology to boost the Su Dongpo IP can drive the convergence of online and offline aspects of the Su Dongpo cultural tourism sector,paving a new way for its promotion.Culture is the soul of tourism,and tourism is the carrier of culture.We seek to reproduces the historical and cultural landscapes of Su Dongpo's period and creating a rich and colorful immersive experience of cultural tourism for tourists.The metaverse technology will advance the integrated development of Su Dongpo's cultural tourism,establishing Sichuan as an internationally influential and well-known cultural tourism destination.

关 键 词：元宇宙 东坡文化 数字赋能 文旅融合 沉浸式体验 

分 类 号：G122[文化科学]