数字化平台赋能共同富裕的实现路径研究——以浙江“网上农博”为例  

Research on the Realization Path of Digital Platform Enabling Common Prosperity:A Case Study of the Agricultural-Expo Online in Zhejiang

作　　者：王彦炯 柳畅 陈慧杰 唐晏 霍增辉 陈富桥[5] WANG YanJiong;LIU Chang;CHEN HuiJie;TANG Yan;HUO ZengHui;CHEN FuQiao(Zhejiang Department of Agriculture and Rural Project Service Center,Hangzhou 310020,China;College of Economics and Management,China Jiliang University,Hangzhou 310018,China;Zhejiang Agricultural Products Green Development Center,Hangzhou 310003,China;Qianwei County Agricultural Products Testing and Inspection Center,Qianwei 614400,Sichuan,China;Tea Research Institute,Chinese Academy of Agricultural Sciences,Hangzhou 310008,China)

机构地区：[1]浙江省农业农村厅项目服务中心,杭州310020 [2]中国计量大学经济与管理学院,杭州310018 [3]浙江省农产品绿色发展中心,杭州310003 [4]犍为县农业技术推广中心,四川犍为614400 [5]中国农业科学院茶叶研究所,杭州310008

出　　处：《农业大数据学报》2024年第4期476-484,共9页Journal of Agricultural Big Data

基　　金：国家茶叶产业技术体系项目(CARS-19);2024年浙江省“三农”领域软科学课题(ZJSNYZX2024-4);中国农业科学院茶叶研究所基本科研业务费专项(1610212022010,1610212024007);中国农业科学院科技创新工程(CAAS-ZDRW202420);浙江省科技计划项目一般软科学研究项目(2024C35091)。

摘　　要：数字化平台是各大主体抢占新一轮科技产业革命制高点的重要机遇,其以低成本、高包容、高效率以及高价值的方式有效链接起了生产者与消费者,在助力乡村振兴、实现共同富裕的战略任务中发挥着重要作用。本文以浙江“网上农博”平台为例,分析了数字化平台的框架与功能,展示了数字化平台赋能共同富裕的初步成效,提炼了数字化平台赋能共同富裕的理论框架,讨论了数字化平台赋能共同富裕的制约因素和实质问题。针对数字化平台中存在的企业责任不明确、利益分配不均衡、数字平台应用不平衡以及公益性数字化平台的发展阻碍等问题,本文提出了明确责任边界、公平配置资源、优化平台功能、探索可持续性的盈利模式以及多方协同支持等对策建议,为解答数字化平台如何更有效地促进共同富裕提供了参考。Digital platform is an important opportunity for major players to seize the commanding heights of a new round of science and technology industrial revolution,which effectively links producers and consumers in a low-cost,highly inclusive,high-efficiency and high-value way,and plays an important role in helping rural revitalization and achieving common prosperity.This paper takes"agricultural-expo online"of Zhejiang platform as an example,analyzes the framework and functions of digital platform,shows the initial results of digital platform enabling common prosperity,refines the theoretical framework of digital platform enabling common prosperity,and discusses the constraints and substantive problems of digital platform enabling common prosperity.In view of the problems existing in digital platforms,such as unclear corporate responsibility,unfair value distribution and unbalanced benefit distribution,unbalanced application of digital basic platforms and obstacles to the development of public welfare digital platforms,this paper puts forward countermeasures and suggestions such as clarifying responsibility boundaries,allocating resources fairly,

关 键 词：网上农博 数字经济 平台经济 数字赋能 共同富裕 

分 类 号：F12[经济管理—世界经济]