基于国潮风格的文创日用陶瓷设计策略研究  

Research on Design Strategy of Cultural and Creative Daily Use Ceramics Based on Country Tides Style

作　　者：朱峻熹 邹晓松 邹晓雯 Zhu Junxi;ZOU Xiaosong;ZOU Xiaowen(College of Design and Art,Jingdezhen Ceramic University,Jingdezhen 333403,Jiangxi,China)

机构地区：[1]景德镇陶瓷大学设计艺术学院,江西景德镇333403

出　　处：《中国陶瓷工业》2025年第1期54-60,共7页China Ceramic Industry

基　　金：国家社科基金艺术学重大项目"中国陶瓷艺术发展研究(1949-2019)"(19ZD24)。

摘　　要：近年来,随着国潮审美的兴起和国产品牌的快速崛起,日用品领域越来越多的国货开始受到人们的青睐,日用陶瓷行业也刮起了国潮风。陶瓷是中华文明的重要名片,文创日用瓷更是中华文化与现代设计创意理念的结晶。文章指出目前国潮风格日用瓷设计的发展趋势及其存在着同质化与雷同化等问题,提出提升国潮风格日用陶瓷设计的发展策略应建立独特而稳定的视觉形象系统,使用当代语境演绎文化精神,从用户需求角度进行设计等。运用民族文化资源和魅力提升本土日用陶瓷品牌的设计和策划能力,可实现“文化赋能”和“创新驱动”下的日用陶瓷高质量发展。In recent years,with the rise of China-Chic aesthetics and the rapid rise of domestic brands,more and more do-mestic products in the field of daily necessities have begun to be favored by people,and the daily use ceramics industry has also become a China-Chic style.Ceramics are an important card and crystallization of Chinese civilization,and cultural and creative daily use porcelain is the crystallization of Chinese culture and modern design creative ideas.The article points out the current development trend of China-Chic style daily use porcelain design,points out the problems of homogenization and Lei assimilation existing in the current China-Chic style cultural and creative daily use porcelain design,puts forward the realization strategy of developing and improving China-Chic style daily use ceramics design,and should establish a unique and stable visual image system,use the contemporary context to interpret the cultural spirit,design and other related strate-gies from the perspective of user needs.Better utilize ethnic cultural resources and charm to enhance the design and planning capabilities of local daily ceramic brands,and achieve high-quality development of daily ceramics under"cultural empow-erment"and“innovation driven".

关 键 词：国潮 文创 日用瓷 设计 

分 类 号：TQ174.73[化学工程—陶瓷工业]