数字化转型对家电制造业企业绩效的影响——以A集团为例  

Impact of Digital Transformation on the Performance of Home Appliance Manufacturing Firms--Taking Group A as an Example

作　　者：欧阳姣 Ouyang Jiao(Yan'an University,Yan'an Shaanxi 716000,China)

机构地区：[1]延安大学,陕西延安716000

出　　处：《现代工业经济和信息化》2025年第1期255-256,259,共3页Modern Industrial Economy and Informationization

摘　　要：以A集团为研究对象,深入剖析其在数字化转型过程中的实践与成效。A集团在16年至23年间,通过实施智能制造、大数据分析、人工智能等战略,显著提升了生产效率、产品质量和市场竞争力。A集团的转型经验为同行业提供了宝贵的借鉴,强调了企业在数字化时代的战略转型,不仅关乎效率提升,更是实现持续增长和价值创造的关键。We take Group A as the research object and analyze its practice and effectiveness in the process of digital transformation.Group A has significantly improved its production efficiency,product quality and market competitiveness through the implementation of smart manufacturing,big data analysis,artificial intelligence and other strategies during the period of 16 to 23 years.Group A's transformation experience provides valuable reference for the same industry,which emphasizes the strategic transformation of the enterprise in the digital era,which is not only about efficiency improvement,but also the key to achieving sustainable growth and value creation.

关 键 词：数字化转型 家电制造业 企业绩效 案例研究 

分 类 号：F426[经济管理—产业经济]