传统非遗工艺的商业化创新探索——以上海灯彩为例  

Exploration of Commercialization and Innovation of Traditional ICH Crafts—A Case Study of Shanghai Lanterns

作　　者：张郅旸 范历飏 刘凤霞 ZHANG Zhiyang;FAN Liyang;LIU Fengxia(Shanghai Lixin University of Accounting and Finance,Shanghai,200120,China)

机构地区：[1]上海立信会计金融学院,上海200120

出　　处：《文化创新比较研究》2025年第1期77-81,共5页Comparative Study of Cultural Innovation

基　　金：上海市大学生创新创业训练计划“‘立体微灯彩,光影方寸间’——上海灯彩非遗振兴创新计划”(项目编号:S202411047007)上海立信会计金融学院大学生创新创业训练计划资助。

摘　　要：中国拥有非常丰富的非物质文化遗产资源,涵盖传统技艺、美术、戏曲与民俗等多个领域,随着时代发展经历了由兴盛到衰退再到复兴的过程。该文结合熊彼特创新理论,以作为传统美术的国家级非遗上海灯彩为例,分析过去成功经验并从“巧、实、新、变”四个维度探讨数字时代下上海灯彩商业化方向和创新路径。研究表明,通过“巧妙”的设计与创意构思、“实际”市场需求的把握、“新”材料和技术的引入,以及“变革”设计理念和管理模式,灯彩工艺得到了提升,市场范围也得以拓展。借助3D打印、智能技术和数字化营销,上海灯彩在文旅市场和定制道具市场中的竞争力增强,为中国非遗工艺在现代商业环境中焕发新生和可持续发展提供了有力支持。China has a highly rich ICH resources,covering traditional skills,fine arts,opera and folk customs,which have experienced a process from prosperity to decline and then to revival with the development of the times.Based on Schumpeter's innovation theory,this paper takes the traditional art and national ICH at the same time,Shanghai Coloured-Lantern,as an example,analyzes the successful experience in the past,thus discusses the direction of commercialization and innovation path in a view of digital age from the four dimensions of"ingenuity,practicability,newness,change".The research shows that through the"ingenious"design and creative conception,the grasp of the"practical"market demand,the introduction of"new"materials and technologies,and the"change"of the design concept as same as management mode,the technology used in the lantern has been improved,and the market scope has also been expanded.With the help of 3D printing,smart technology and digital marketing,Shanghai Coloured-Lantern has enhanced their competitiveness in the cultural tourism and customized props market,providing strong support for the rejuvenation and sustainable development of China's ICH crafts in the modern business environment.

关 键 词：上海灯彩 成功经验 创新路径 新生命力 商业化 “巧、实、新、变” 

分 类 号：G122[文化科学]