物质激励、目标制定对体育锻炼行为的影响研究——基于小学生跳绳运动的随机干预实验  

Gifts,Goals and Exercise Behavior:Evidences from Randomized Controlled Trial

作　　者：罗俊 石荣浩 黄佳琦 刘靖姗 LUO Jun;SHI Ronghao;HUANG Jiaqi;LIU Jinshan

机构地区：[1]浙江财经大学经济学院 [2]浙江大学经济学院

出　　处：《中央财经大学学报》2025年第1期110-126,共17页Journal of Central University of Finance & Economics

基　　金：国家自然科学基金面上项目“数字化时代下个人慈善捐赠行为特征与激励机制的理论和实验研究”(项目编号:72473125)。

摘　　要：为推进落实健康中国战略,国家提出要“加强学生体育活动”“培养学生形成良好的健康生活习惯”。本研究尝试考察物质激励、内生目标制定能否帮助个体改善体育锻炼行为中跨期选择的非理性偏好,“助推”个体增加体育锻炼行为。我们以小学生群体为实验对象开展跳绳运动的随机干预实验,设置物质激励、目标制定干预框架,观察不同干预框架下学生运动量、目标制定及运动习惯等行为的差异。实验结果显示,物质激励和内生目标制定都能显著增加个体的锻炼行为,这种正向效应随着学生跳绳意愿的增长呈U形变化。To promote the implementation of the Healthy China Strategy,the government has issued several important documents,proposing to“strengthen students sports activities”and“cultivate students to form good healthy living habits”.We try to explore whether incentives and goals can help individuals improve the irrational preference of intertemporal choice in exercise behavior,and“nudge”individuals to increase exercise behavior.We conducted a randomized intervention experiment on skipping rope exercise with primary school students as the experimental subjects.We set up intervention frameworks for material incentives and goal setting,and observed the differences in students exercise volume,goal setting,and exercise habits under different intervention frameworks.The experimental results show that both material incentives and endogenous goal setting can significantly increase individual exercise behavior,and this positive effect shows a U-shaped change with the increase of students skipping rope willingness.

关 键 词：物质激励 内生目标制定 随机干预实验 体育锻炼行为 

分 类 号：F019.4[经济管理—政治经济学] F063.1