基于问卷调查的中医药文化海外传播现状分析与思考  

Current Status and Reflection on Overseas Promotion of Traditional Chinese Medicine Culture Based on A Questionnaire Survey

作　　者：朱晓玲[1] 杜晓萍 张建华 袁晓琳 朱华旭[2] ZHU Xiaoling;DU Xiaoping;ZHANG Jianhua;YUAN Xiaolin;ZHU Huaxu(International Education College,Office of International Cooperation and Exchanges,Nanjing University of Chinese Medicine,Nanjing 210023,China;Continue Education College,Nanjing University of Chinese Medicine,Nanjing 210023,China)

机构地区：[1]南京中医药大学国际教育学院国际合作与交流处,江苏南京210023 [2]南京中医药大学继续教育学院,江苏南京210023

出　　处：《中国现代中药》2025年第2期359-364,共6页Modern Chinese Medicine

基　　金：江苏省教育科学规划重点课题(B/2022/01/13);教育部中外语言交流合作中心教育资源建设项目(YHJC21YB-119);教育部中外语言交流合作中心国际中文教育研究课题(21YH47C)。

摘　　要：党的十八大以来,党中央高度重视中医药事业的发展。中医药文化发展要增强自信、传承精华、顺应格局。国家中医药服务出口基地(以下简称出口基地)是中医药文化海外发展的新平台。通过出口基地开展问卷调查,对海外传播主要影响因子(地区差异、治疗效果、知识获取、民众意愿、法律文化认同)进行分析,了解中医药文化海外传播的现状和受困原因。研究发现,中医药文化海外传播存在地区差异,受多种因素制约,建议重视经典典籍挖掘、多维度结合新条件发展、丰富全球表达和叙事形式、促进与各国本土文化融合。充分发挥出口基地在海外传播中的作用,有利于推动中医药文化海外发展、提升中华文化软实力、促进文明互鉴与合作。Since the 18th National Congress of the Communist Party of China,the Party Central Committee has attached great importance to the development of traditional Chinese medicine(TCM).In this context,the development of TCM culture should aim to enhance the confidence in TCM and inherit the TCM essence while conforming to the trend of the times.The National Traditional Chinese Medicine Service Export Base is a new platform for the overseas development of TCM culture.This study analyzes the main influencing factors(regional differences,treatment effects,knowledge acquisition,public willingness,and legal and cultural recognition)to understand the current situation and difficulties of overseas promotion of TCM culture.The overseas promotion of TCM culture presents regional differences and is restricted by various factors.The future work should pay attention to the excavation of ancient medical books,multi-dimensional development conforming to new conditions,enrichment of global expression and narrative forms,and integration with local culture of overseas countries.Giving full play to the role of export bases in overseas promotion will facilitate the overseas development of TCM culture,enhance the soft power of Chinese culture,and promote mutual learning and cooperation among civilizations.

关 键 词：国家中医药服务出口基地 文化海外传播 影响因子 中医药文化 

分 类 号：R282[医药卫生—中药学]