大数据背景下乡村旅游开设选址评价指标体系  

Evaluation Index System for Rural Tourism Site Selection Under the Background of Big Data

作　　者：孙钰 杜裕民[2] SUN Yu;DU Yumin(College of Innovation and Entrepreneurship,Chuzhou City Vocational College,Chuzhou Anhui 239000,China;Department of Technology,Chuzhou City Vocational College,Chuzhou Anhui 239000,China)

机构地区：[1]滁州城市职业学院创新创业学院,安徽滁州239000 [2]滁州城市职业学院科技处,安徽滁州239000

出　　处：《佳木斯大学学报(自然科学版)》2025年第1期158-161,176,共5页Journal of Jiamusi University:Natural Science Edition

摘　　要：为了得到影响游客选择乡村旅游地址的主要影响因素,研究结合大数据技术的优势,对乡村旅游选址的评价指标体系展开了分析。数据显示,排名前三的指标分别是交通区位C5、气候舒适度C2与环境污染程度C3,对应权重为0.7600,0.4288与0.4284;评价体系准则层中所有指标均服从高斯正态分布。结果说明在乡村旅游选址项目中,气候的舒适度与交通区位的选择尤为重要,并且研究方法能够准确地为乡村旅游的选址项目进行评估。In order to obtain the main influencing factors of tourists choosing rural tourism addresses,this study combined the advantages of big data technology to analyze the evaluation index system of rural tourism site selection.The data shows that the top three indicators are transportation location C5,climate comfort C2,and environmental pollution level C3,with corresponding weights of 0.7600,0.4288 and 0.4284.All indicators in the criterion layer of the evaluation system follow a Gaussian normal distribution.The results indicate that climate comfort and transportation location selection are particularly important in rural tourism site selection projects,and research methods can accurately evaluate the site selection of rural tourism projects.

关 键 词：大数据 乡村旅游 选址 评价指标 

分 类 号：F323.3[经济管理—产业经济]