数字经济背景下广东省兰花产业电商直播发展研究  

Development of E-commerce Live Broadcasting of Orchid Industry in Guangdong Province Under the Background of Digital Economy

作　　者：杜俊祎 周荣 DU Junyi;ZHOU Rong(Foshan University,Foshan Guangdong 528225)

机构地区：[1]佛山大学,广东佛山528225

出　　处：《现代农业科技》2025年第4期185-187,198,共4页Modern Agricultural Science and Technology

摘　　要：在数字经济时代,电商直播为消费者选择心仪的花卉产品提供了更加便捷的途径,节省了交易时间和成本。在分析数字经济背景下广东省花卉产业现状的基础上,探讨了广东省兰花产业电商直播存在的问题,并提出了对策,包括创新直播内容、培育兰花电商直播专业人才、推广兰花特色品牌、提供数字化供应链平台,以期为兰花产业电商直播发展提供新思路。In the digital economy era,e-commerce live broadcasting provides consumers with a more convenient way to choose their favorite flower products,saving transaction time and costs.Based on the analysis of the current situation of the flower industry in Guangdong Province under the background of the digital economy,this paper explored the problems existing in the e-commerce live broadcasting of the orchid industry in Guangdong Province,and proposed countermeasures,including innovating live broadcasting content,cultivating professional talents in orchid e-commerce live broadcasting,promoting orchid characteristic brands,and providing digital supply chain platforms,so as to provide new ideas for the development of orchid industry e-commerce live broadcasting.

关 键 词：数字经济 兰花产业 电商直播 广东省 

分 类 号：F326.13[经济管理—产业经济] F724.6