网红化运动员争议焦点的根源分析及其伦理效应——基于责任伦理的视角  

Analysis of the Root Cause of the Dispute Focus and Its Ethical Effect on the Internet Celebrity Athlete——From the Perspective of Responsibility Ethics

作　　者：汪键[1] 胡松芹[2] WANG Jian;HU Songqin(Department of Military and Physical Education,Nanjing Audit University,Nanjing 211815,China;Nanhang Jincheng College,Nanjing 211156,China)

机构地区：[1]南京审计大学军事与体育教学部,南京211815 [2]南京航空航天大学金城学院,南京211156

出　　处：《体育与科学》2025年第1期108-113,共6页Journal of Sports and Science

摘　　要：网红化运动员争议焦点的背后折射出责任伦理的缺失问题,对其进行研究具有积极的伦理道德规范意义。文章运用责任伦理理论,采用话语分析、个案分析等研究方法,对网红化运动员争议焦点的根源及其产生的伦理效应进行分析与讨论,旨在透视其深层次的缘由。首先,对网红化运动员的争议话题与焦点进行梳理,分析责任伦理视角与网红化运动员争议焦点之间的内在关联。其次,分别从责任伦理具有的三种思维方式切入,分析网红化运动员争议焦点的根源所在:第一,他者思维——每个人都是道德自治的主体;第二,复杂思维——当代道德价值观呈现多元化;第三,境遇思维——综合评判具体境遇中的道德难题。最后,探讨网红化运动员争议焦点具有的三种伦理效应:道德主体行为示范效应、道德价值观多元化效应和道德评价宽容效应。The internet celebrity athlete and the root cause behind her reflects the lack of responsibility ethics,it is of positive ethical and moral significance to study it.This paper uses the theory of responsibility ethics,discourse analysis,case analysis and other methods to analyze and discuss the root cause of the dispute focus over the internet celebrity athlete and its ethical effects,aiming to see the deep-rooted reasons.First of all,the topic and focus of the controversy are analyzed,and the internal relationship between the perspective of responsibility ethics and the focus of the controversy of the internet celebrity athlete is analyzed.Secondly,starting from the three thinking modes of responsibility ethics,this paper analyzes the root cause of the dispute focus over the internet celebrity athlete:The thinking of others,everyone is the subject of moral autonomy;complex thinking,contemporary moral values show diversity;situation thinking,comprehensive evaluation of moral problems in specific situations.Finally,this paper discusses the ethical effects of the dispute focus over the internet celebrity athlete:The demonstration effect of moral subject behavior;the pluralistic effect of moral values;moral evaluation tolerance effect.

关 键 词：网红化运动员 争议焦点 责任伦理 根源分析 伦理效应 

分 类 号：G80-05[文化科学—运动人体科学]